It was a sweet pre-Christmas victory for the Detroit Lions over the New Orleans Saints on Monday Night Football last night, but ESPN was the real loser. With a 7.4 rating in metered market results, last night’s 35-27 Lions win from 8:15-11:45 PM matched MNF’s season low of November 30, when the Baltimore Ravens beat the Cleveland Brows 33-27. The 8.8 MM rating peak from 9:45-10 PM was up 4% from the peak of the Ravens-Browns game, though, and ESPN and MNF will top a very un-competitive night on broadcast and cable.
How uncompetitive was Monday? The only originals were ABC’s season finales of The Great Christmas Light Fight (1.3/4) and The Great Holiday Baking Show (1.1/4). Now, ABC’s numbers might be a bit tentative as the Lions-Saints game was shown on a Motor City affiliate last night. However, as things stand, the Season 3 finish of Great Christmas Light Fight was even with its Season 2 ender of December 22 last year among the 18-49s and up 18% from last week. The 10 PM Great Holiday Baking Show concluded its first season with a 22% rise in the demo from its December 14 episode. With strong The Big Bang Theory reruns topping the night on the Big 4, CBS matched ABC for the top 18-49 spot with a 1.2/4 rating. The Les Moonves-run network won in viewership with 6.0 million compared with ABC’s 5.54 million.
Fox, NBC (which showed the Saints game in New Orleans last night), CBS and the CW were all encores Monday.
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