There were winners and losers on Sunday’s primetime, and if you were either the Philadelphia Eagles or Miss Colombia Ariadna Gutierrez, last night must have hurt. The former was sacked 40-17 by the Arizona Cardinals on Sunday Night Football, while the latter was mistakenly crowned in the Miss Universe Pageant (1.7/5) — for a couple of minutes anyway.
After the legal battles between past Miss Universe Organization owner Donald Trump and NBC and Univision, the Fox debut of the pageant last night seemed a rather staid and steady affair – until the very end. Host Steve Harvey read out Miss Colombia as the winner, and then embarrassingly had to interrupt her triumph walk to inform her and the crowd that he got it wrong – on live TV. Miss Philippines, Pia Alonzo Wurtzbach, was the actual winner and got the crown from a stunned Gutierrez. Worth noting that, with a tweak on the slightly too-long-running East Coast feed, Fox kept the snafu in for the West Coast airing.
Miss Universe may had a fall in the ratings and egg on its face but online it was surging – likely because of Harvey’s slip of the tongue. The show generated 1.6 million tweets last night, many of them on the late end of the show obviously. Still that’s a 139% jump from the number of tweets the 63rd annual pageant drew. That also makes last night’s ceremony the fourth most tweeted about special of the season so far, including those Presidential debates with Trump. With the American Music Awards in first place with 5.3 million tweets, Miss Universe was a hair behind The Wiz Live! and ahead of the 1.5 million that the October 28 GOP debate on CNBC had
Despite all that unwanted attention to the now WME | IMG-owned pageant, the 7-10 PM broadcast was down 15% among adults 18-49 from its last airing. Having said that, it is a bit of comparing apples to … well, not apples, as the 63rd Miss Universe Pageant aired on a quiet Sunday on January 25 on NBC from 8-11 PM with no NFL competition. Viewershipwise, last night’s 64th Miss Universe Pageant drew an audience of 6.2 million – a 19% drop from the previous pageant.
Donald Trump On Miss Universe Blunder: 'Never Would Have Happened' Under His Watch
Drop was the word on SNF last night, too. The Cardinals’ easy win over the Eagles to clinch the NFC West scored an 11.7/19 rating in metered markets for NBC and the NFL. That’s down 16% from last week and matches the SNF season low: the Cardinals’ 34-31 win over the Cincinnati Bengals on November 22. On that Sunday last month, SNF faced the heavily Star Wars-themed and relatively steady American Music Awards on ABC.
In fast nationals, last night’s SNF got a 5.5/17 rating and 15.86 million viewers. Despite a career-high performance by the Cardinals’ David Johnson, the game was down 11% in the key demo in fast nationals from the New England Patriots’s 27-6 victory over the Houston Texans on December 13. In adjusted final numbers, that matchup snagged a 7.0/21 rating with 20.99 million total viewers. Last night’s SNF won’t hit that number, but NBC still easily won the night with a 4.4/14 rating and 12.97 million viewers.
With the Pittsburgh Steelers-Denver Broncos game going long, CBS started primetime last night at 8:01 PM in East Coast and Central markets – all of which leaves the net’s numbers tentative, as they have been most Sundays this season. As it is, the Season 7 premiere of Undercover Boss (1.4/4) fell 18% from last year’s Sunday debut on December 14. The season finale of CSI: Cyber (1.1/3) plugged in and rose 38% from last week.
ABC showed The Sound Of Music: Sing-A-Long (1.0/3) last night.
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