Jay Leno’s Garage has earned a second season on CNBC after wrapping up the most watched first season of an original series in the network’s history. For its second season, CNBC has ordered 12 one-hour episodes to debut in the spring.
The all-things-automotive reality series wrapped its freshman season last night, with 567K viewers watching the episode’s premiere. Back in October, the network’s unveiling of Jay Leno’s Garage clocked 916K viewers, and over Season 1 the series averaged 598,000 total viewers and 226,000 viewers in the news demo, 25-54.
Jay Leno’s Garage covers classic cars, super cars, road tests, investments and the inner workings of the car collectors’ market. Each one-hour themed episode features a mix of stunts, challenges, reviews, and celebrity interviews that showcase the history of the automobile. The show helped pace CNBC to its 8th consecutive quarter of year-over-year primetime ratings growth.
“Jay Leno’s passion for cars and unique storytelling resonates with viewers and we are excited to hit the road again this Spring,”CNBC EVP primetime alternative programming Jim Ackerman said in today’s announcement. Jay Leno’s Garage is produced by Original Productions, a FremantleMedia Company, and Kitten Kaboodle, with Jay Leno, Philip David Segal, and Jeff Bumgarner as executive producers. Ackerman and Adam Barry are the executive producers for CNBC.
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