USA Network’s head of communications Hilary Smith is moving to a larger PR role within NBCUniversal. The company veteran has been promoted to SVP, Corporate Communications for NBCUniversal, serving as a principal spokesperson for the company. She will have communications oversight of all NBCUniversal corporate functions including ad sales, research, digital enterprises, legal affairs, diversity and inclusion, operations, technology, NBC-owned stations and affiliates, as well as cable distribution, reporting to EVP Adam Miller. Smith, who will assume the new position in January, succeeds Cameron Blanchard who left earlier this month to join Conde Nast as EVP of corporate communications.
“Hilary is a strong, skilled leader with excellent relationships within the company and in the media,” Miller said. “She understands our business, thinks creatively and knows how to get things done.”
As SVP of Communications for USA Network, Smith led publicity for the network’s programming, digital content, marketing initiatives and pro-social campaign. She also served as lead spokesperson for the net, managed talent relations and oversaw the press launches of such series as recent breakout Mr. Robot.
Prior to joining USA, Smith oversaw communications for the NBCUniversal Entertainment & Digital Networks and Integrated Media group, which included Telemundo, mun2, Bravo Media, Oxygen Media, Style Media, Sprout, DailyCandy, Fandango and iVillage. She also led consumer and trade marketing for the company’s Integrated Media business.
This marks Smith’s return to NBCU’s corporate communications operations. Earlier in her career, she spent seven years as VP of Media Relations for the company’s Corporate Communications department, where she was instrumental in managing the press for several of NBC’s major business transactions, including the NBC and Vivendi Universal Entertainment merger, as well as the acquisitions of the television networks Telemundo and Bravo. Smith joined NBC in 1998 as Senior Manager of Public Relations for Dateline NBC. Before joining NBCU, she was a Press Manager at CBS News.