There will not be a second season of David Krumholtz’s comedy series Gigi Does It on IFC. The actor made the announcement on Twitter.
Gigi Does It, starring Krumholtz as an old woman living in Florida who faces the modern world, finished its eight-episode Season 1 run on Nov. 16. It was a low-rated performer, especially in its original Thursday time slot where it aired for the first three weeks. It launched with 55,000 viewers in Live+3 and 22,000 in adults 18-49. The second episode logged a zero 18-49 rating and 20,000 viewers in Live+same day. The comedy fared a little better in its new Monday slot, with the season and now series finale logging 102,000 viewers and 42,000 adults 18-49 in L3.
There is no decision yet on Gigi‘s companion, fellow new IFC comedy Benders, which remained on Thursday. It started a little higher, with 155,000 viewers and 75,000 adults 18-49 in L+3 for the premiere. The hockey comedy ended its eight-episode run with 88,000 viewers and 28,000 adults 18-49 in L+3 for the finale. While Both Gigi and Benders were at the bottom of the scripted cable series rankings during their runs, Benders ended with a little higher average, had stronger L7 lift, around +90%, and higher digital activity.
Also up in the air is the future of IFC’s Comedy Bang! Bang! which also logged three airings with zero 18-49 Live+same day rating during the fourth season now airing. The series has been valued by the network for bringing top comedic talent to the network and for its advertiser friendliness through the use of product integrations.
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