Donald Trump, visiting Jimmy Kimmel’s late-night show, boasted that his participation in the GOP race for the White House has turned the franchise into a ratings “Super Bowl” and forecast big numbers for last night’s Jimmy Kimmel Live.
Based on early numbers, Trump brought Kimmel his highest Wednesday household rating since JKL’s Back To The Future anniversary episode broadcast from Brooklyn in October – when Dem White House hopeful Bernie Sanders was Kimmel’s guest. Still, Trump was edged out by NBC’s Jimmy Fallon last night in preliminary stats.
Trump goosed Kimmel’s ratings, as promised. JKL clocked an early metered-market household 2.3 rating last night – a 35% spike over previous night’s 1.7. In Local People Meter markets, Trump delivered Kimmel a 0.6/3 demo rating – a 20% jump over previous night’s 0.5.
That said, NBC’s The Tonight Show Starring Jimmy Fallon finished first in both metrics, according to early stats. In Nielsen’s 56 metered markets, Fallon’s household 2.7/7 topped Kimmel (2.3/6) and CBS’ Late Show With Stephen Colbert (1.8/5). In the 25 markets with Local People Meters, Fallon’s 1.0 matched the combined Kimmel and Stephen Colbert (0.4).
In October, Kimmel’s biggest night of his Brooklyn week came that Wednesday, when Bernie Sanders impersonated Larry David impersonating Bernie Sanders. Also visiting Kimmel that night: Michael J. Fox and Christopher Lloyd driving on stage in their DeLorean to celebrate Back to the Future Day. The result was Kimmel’s highest-rated Wednesday in nearly two years, according to similar early stats, with an 0.9/4 in the demo in the 25 LPM markets, and a household 2.5/7 in the 56 metered markets.
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