There was The Muppets’ Miss Piggy channeling Adele, a duel win for Justin Bieber and Skrillex, Ariana Grande channeling her Grandma, and a Pitch Perfect reunion that mocked Donna Langley on last night’s American Music Awards (3.5/10).
There were also a lot of wins for Taylor Swift, some Harrison Ford, a clip from the new Star Wars and music from the movie, and a tribute to the victims of the Paris attacks on the slightly long show. Slipping 7% among adults 18-49 from last year, the three-hour-plus ceremony on Disney-owned ABC needed all that star power and corporate crossover up against a dramatic and hyped Arizona Cardinals-Cincinnati Bengals game on Sunday Night Football on NBC — and it looks to have had an impact.
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The Cardinals scored a hard-fought 34-31 victory over the Bengals, thanks in part to a bad bunch of calls literally by Cincinnati’s Domata Peko. The NFL and NBC also had a stumble as SNF scored an 11.7/19 in metered market ratings. Up against the steady but still strong AMAs and a pivotal penultimate The Walking Dead for 2015, that’s a decline of 7% for SNF to hit a new season low – a week after falling to the previous low. The blow is even harder because after weeks of being up from the beginning of the 2014-15 season, last night’s game was down 14% from the comparable week of last year when the New England Patriots thrashed the Indianapolis Colts 42-20 on November 16, 2014 – a game that did not face the competition of the AMAs, which, by the way, dipped 4% among total viewers to 10.975 million.
In non-adjusted fast nationals, last night’s SNF had a 5.6/16 in adults 18-49. That’s down a hurtful 20% from the 7.0/21 that last week’s Cardinals’ win over the Seattle Seahawks got in final numbers. In fast nationals, the November 16 SNF had a 6.5/17 – or 16% better in the demo than this week.
SNF numbers will likely adjust in the final numbers as they almost always do but as it stands NBC won Sunday in the demo and total viewership with a 4.9/14 and an audience of 14.74 million. BTW- ABC’s night started off rather promising with America’s Funniest Home Videos (1.1/3) up 22% in the demo from its November 22 show, the 2nd best result of the season so far.
As has been the case most Sundays this season, CBS’s primetime was impacted a bit by NFL coverage, still leaving the net’s fast nationals tentative.As it is CBS started its prime at 7:07 PM in the Eastern and Central time zones with 60 Minutes getting a 1.5/5 in among the 18-49s, Madam Secretary pulling a 1.1/3, The Good Wife and CSI: Cyber both delivering a 0.9/3. With football overruns going nearly 45 minutes into their Sunday schedule too, today is the first day that Fox will no longer be issuing fast nationals, as they announced late last week. That NFL OT saw The Simpsons (2.3/7), Brooklyn Nine-Nine (1.7/5), Family Guy (1.6/5) and The Last Man On Earth (1.3/4) all rise in what will likely turn out to be inflated results.
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