4TH UPDATE, SUNDAY, 10:20 AM: Nobody did it better than Bond this weekend as Spectre rolled over three new wide entries, taking No. 1 with a revised Sunday AM FSS projection of $35.4M, down 50% for a 10-day running cume of $130.7M. Imax kicked in $3.8M stateside. Spectre is ruling multiplexes abroad: Worldwide the Sony/MGM/Eon title is at an amazing $550M. In China alone, Spectre collected $48M, making it the highest opening weekend of all time for a U.S. 2D film. Percent-wise Spectre‘s stateside dip is better hold than Skyfall (-53%) and behind Casino Royale (-25%).
Spectre continues to play strong on the East Coast and Canada. Rentrak’s PostTrack, which polls throughout a film’s second weekend, continues to show a heavy older male turnout for Bond 24 at 59% guys and 72% over 25; however, women at 77% are grading Spectre as excellent or very good, a share that’s inching out men’s word of mouth at 71%.
Inside The Curious Marketing Of Angelina Jolie's 'By The Sea'
20th Century Fox’s The Peanuts Movie held firm in No. 2 with a 45% dip toward $24.2M and a 10-day run of $82.5M. The film is on course to make 3.3 to 4 times its opening B.O. of $44.2M heading to a final B.O. of $145M-$175M. The crowd this weekend remained mostly females with 51% under 25, meaning moms and kids continued to show.
After that, it was all downhill for the new titles, none of which cracked $10M. In addition, By The Sea fell back toward its Friday night estimates this morning with $9,544 per theater, or $95K at 10 locations. Oy. Uni reports that 69% females turned out with 59% over 35. I hear that seven of the film’s 10 runs — basically comprised of art house city circuits — declined on Saturday over Friday which isn’t a good thing. Friday chalked up $38K, while Saturday’s ticket sales slid to $34K.
This $30M loss isn’t even a ding in Universal’s mammoth domestic $2.3B year, but rival distribs observe that Uni is cutting their losses by releasing this poorly reviewed film in as few theaters as possible. “At least at the end of the day, they can tell the talent they gave it their best shot,” said one rival distribution chief who further groaned, “You can’t rely on stars to open a movie any more.”
In many ways, Angelina Jolie Pitt and Brad Pitt’s commitment to By The Sea is reminiscent of then-married couple Guy Ritchie and Madonna’s fling with ’70s Euro cinema with their 2002 remake of Swept Away. That had a $10M production budget, and was also a B.O. casualty. Screen Gems unloaded the film in close to 200 venues making close to $600K — but again, it’s about a distributor minimizing its losses, and iSpot isn’t even registering any major TV spend on By The Sea even though a handful aired. Look, By the Sea is a gorgeous film, it just doesn’t have a lot of high stakes to keep moviegoers engaged for 134 minutes. People think it’s just about Pitt and Jolie fighting or rolling around in the sheets, but it actually has less fighting than Who’s Afraid of Virginia Wo0lf and less sex than Eyes Wide Shot. It was shot by Oscar-nominated D.P. Christian Berger (White Ribbon) and scored by Oscar winning composer Gabriel Yared, so maybe the Academy’s craft branches will take note of the film’s creative achievements, which isn’t a bad end-game for Uni. From here By the Sea heads into 32 markets next weekend for a total of 40.
CBS Films in cooperation with Liongate’s Love the Coopers did hit the high end of its opening weekend projection with $8.4M at 2,603 locations pulling in an older female crowd at 70% ladies, and 82% over 25. Even with a B- CinemaScore, the film fared better than the competition; and it did slot 3rd in a market where Spectre and Peanuts are lording over all the biz. Though this film was cheap at $17M-$18M, it will depend on post-theatrical for breakeven, but we’ll see how this legs out theatrically. This weekend’s B.O. means the studio has about an estimated $4M in rentals coming back into the bank, plus in regards to TV spend, iSpot has Love the Coopers at $11.2M. CBS has its fingers crossed that this film will get a boost through Thanksgiving; however, there’s Sony’s Seth Rogen-Joseph Gordon Levitt holiday romp The Night Before opening next weekend, and although it’s intended for guys, women do love their raunchy comedies.
Alcon Entertainment’s The 33 handled by Warner Bros. pulled in A and A- CinemaScores (overall A-), but the film only made $5.8M, and at 2,452. It skewed toward females at 51% and mostly older audiences at 73% over 25. Despite the film dealing with a serious subject matter about the Chilean miner rescue, it’s not striking a riveting cord with critics at 40% rotten, and with these types of grosses, it’s not enough to compete in this adult marketplace, which is only going to see some of the smaller fare such as Spotlight (which made a whopping $1.4M at just 60 playdates for a theater average of $23K) and ultimately Danish Girl, break out. Alcon is on the hook for the film’s P&A, the latter of which includes $15.7M in TV spots per ISpotTV. While a handful of Latin American territories have brought in close to $13M, with an estimated combined global rental of $10.5M, The 33 has to count on more foreign dollars to bring it to breakeven at $26M.
The film’s super CinemaScores indicate a solid turnout from faith based and Latino audiences with The 33 overindexing in the west, and posting Saturday gains in cities like NYC, Philly, D.C. Warner Bros. provided subtitled and dubbed Spanish versions for Latino crowds in a bulk of its Hispanic-heavy cities.
Also, in a marketplace littered with awards-contending prestige titles and powerhouse ones like Spectre and The Martian, Fox International Pictures’ Bollywood Prem Ratan Dhan Payo danced its way into the 10 making $2.4M from 286 locations in the No. 8 spot, with a cume (including Thursday figures) of $2.8M. This is the fourth biggest opening for a Bollywood film in the United States. The love story follows a happy-go-lucky actor in Ayodhya, India, who pursues Princess Maithili, who runs a charity.
Aviron Pictures’ My All American took in $1.392M falling outside the top 10. Next to the $1M that the distributor acquired the film for, that’s an awful result. The football drama marks the feature directorial debut of Hoosiers and Rudy scribe Angelo Pizzo, and it was in play at 1,565 locations. The film was after the faith-based and saw its strongest results in the South and Texas, but it doesn’t help going up against The 33, which was also vying for a Christian crowd.
Can’t emphasize enough how well Open Road’s Spotlight did this weekend on a handful of screens. See, this is what happens when you have a well-reviewed film at 97%. Adults read reviews, they come out and crowd theaters. Spotlight heads into 400-500 venues this Friday. Brian Brooks will have more in his indie report.
1). Spectre (SONY), 3,929 theaters (0)/ $10.2M Fri. / $15.2M Sat. (+49%) /$10.1M Sun. (-34%) /3-day cume: $35.4M (-50%)/ Total cume: $129.3M /Wk 2
2). The Peanuts Movie (FOX), 3,902 theaters (+5)/ $5.6M Fri. /$11.4M Sat. (+105%) /$7.1M Sun. (-38%) /3-day cume: $24.2M (-45%)/Total cume: $82.5M /Wk 2
3). Love The Coopers (LGF), 2,603 theaters / $2.8M Fri. /$3.5M Sat. (+23%) /$2.1M Sun. (-39%) / 3-day cume: $8.4M /Wk 1
4). The Martian (FOX), 2,788 theaters (-67) / $1.9M Fri. / $3.2M Sat. (+66%) /$1.6M Sun. (-49%) /3-day cume:$6.7M (-26%)/ Total cume: $207.4M / Wk 7
5). The 33 (WB), 2,452 theaters / $1.8M Fri. /$2.4M Sat. (+29%) /$1.65M Sun. (-30%) / 3-day cume: $5.8M /Wk 1
6). Goosebumps (SONY), 2,805 theaters (-246) / $1.1M Fri. /$2.2M Sat. (+97%) /$1.3M Sun. (-40%) /3-day cume:$4.7M (-32%)/Total cume: $73.5M /Wk 5
7). Bridge Of Spies (DIS), 2,688 theaters (-79) / $1.3M Fri./ $2M Sat. (+56%) /$1M Sun. (-48%) /3-day cume:$4.3M (-27%)/Total cume: $61.7M /Wk 5
8). Prem Ratan Dhan Payo (FIP), 286 theaters / $694K Fri. / $984K Sat. (+42%) /$722K Sun. (-27%) /3-day cume: $2.4M /Total cume: $2.8M /Wk 1
9). Hotel Transylvania 2 (SONY), 1,834 theaters (-440) / $513K Fri. / $1.1M Sat. (+120%) /$734K Sun. (-34%) /3-day cume: $2.35M (-35%) / Total cume: $165.2M /Wk 8
10). The Last Witch Hunter (LGF), 1,479 theaters (-807) / $408K Fri./ $674K Sat. (+65%) /$418K Sun. (-38%) /3-day cume: $1.5M (-45%) / Total cume: $26.1M /Wk 4
11). Spotlight (OPRD), 61 theaters (+56) / $391K Fri. / $576K Sat. (+47%) /$432K Sun. (-25%) /3-day cume: $1.4M (+375%) / Total cume: 1.8M /Wk 2
12). My All American (AVI), 1,565 theaters / $547K Fri. / $520K Sat. (-5%) /$325K Sun. (-38%) /3-day cume: $1.4M /Wk 1
Guerre Des Tuques 3D (eOne), 60 theaters / $204K Fri. / $196K Sat. (-4%) /$118K Sun. (-40%) /3-day cume: $518K /Wk 1
Brooklyn (FSL), 23 theaters (+18)/ $134K Fri. /$203K Sat. (+52%) /$147K Sun. (-28%) /3-day cume: $485K(+159%) /Total cume: $833K /Wk 2
Miss You Already (RSA), 311 theaters (-73%) / $63K Fri. /$81K Sat. (+29%) /$53K Sun. (-35%) /3-day cume: $197K (-64%)/ Total cume: $1.05M / Wk 2
Trumbo (BST), 20 theaters (+15%) /$40K Fri. / $65K Sat. (+60%) /$37K Sun. (-41%) /3-day cume: $142K (+91%)/ Total cume: $248K /Wk 2
By The Sea (UNI), 10 theaters / $38K Fri. / $34K Sat. (-12%) /$23M Sun. (-32%) /3-day cume: $95K /Wk 1
Last Women Standing (CHINA), 20 theaters / $33K Fri. / $30K Sat. (-7%) /$18K Sun. (-40%) /3-day cume: $81K /Wk 1
James White (TFA), 1 theater / $4,844 Fri. / $4,151 Sat. (-14%) /$3,125 Sun. (-20%) /3-day cume: $12,120 /Wk 1
Man Up (IND), 2 theaters / $2K Fri. / $4K Sat. (+200%) /$3K Sun. (-25%) /3-day cume: $9K /Wk 1
3RD UPDATE, Saturday 10:40AM: Today is going to be an up day for a number of films over Friday’s receipts, including many of the new titles which have fallen by the wayside such as The 33 and My All American. This morning’s estimates show Sony/MGM/Eon’s Spectre easing, but not by much, currently on track for a $33.9M weekend that’s 52% off from its $70.4M opening. The Peanuts Movie, Hotel Transylvania 2 and Goosebumps are bound to see triple digits.
However, the most intriguing part of this weekend is Angelina Jolie Pitt and Brad Pitt’s reteaming with Universal’s By the Sea which is still looking bad at 10 theaters with a revised PTA this morning of $12,700 and a weekend of $127K. Question marks have surrounded this film before opening from its vague nondescript one-sheet campaign to its disputed release pattern. A personal project of Jolie Pitt’s that the studio made for $30M (that includes P&A) as part of their relationship with the actress/director, particularly in the wake of the success of Unbroken ($163.3M), was never ever expected to be a commercial vehicle or moneymaker by any means. But given how the film was just plopped in the lap as the AFI Film Festival opener, churning out lackluster reviews at 32% rotten, you have to wonder if there might have been a better launch pad for this Bertolucci-Wertmuller-esque escapade.
At the AFI premiere, Jolie Pitt told the crowd before the film, “You never know if you’re going to connect with an audience. This film at its core is about grief and that grief was from the loss of my mother. But in the end, I also think this film is about moving past it.” It’s a lush movie about a fractured couple–she a has-been dancer, he a drunk author– with Jolie Pitt and Pitt clad in couture and lush Malta seaside views. The question posed by many immediately at the AFI premiere was why this film didn’t launch at Cannes. At least there it could have received some Euro critical groundswell (and possibly even received the standard standing ovation) that might have propelled it ultimately into the fall. A source tells Deadline, “The film simply wasn’t ready in May for a launch at Cannes. Nor did it make sense to hold it for another six months for next year’s festival. Angie is on to other projects, as is Brad, so the coordination of that, in addition to the overall complexion of our existing slate, just didn’t make that practical.”
But if that was the case, why not debut By the Sea before a crowd that would respect its artistic merit at Venice, Toronto or Telluride? Clearly, there wasn’t any hustle to make those festival dates, and for a film that was so personal to the director, why miss those global stage opportunities? The same source above also added about By the Sea‘s opening in the current fierce market, “There was not a rush to get the film into Oscar season. While we are aware that there is scrutiny and expectation of awards potential for any serious-minded film for adults that opens in this corridor, there is also the simple fact that the calendar offers 52 weeks for releases. For a number of reasons, this corridor was felt to offer both potential for a platform release and the availability of its likeliest audience.”
While there were some By the Sea TV spots that ran during the Friday morning shows (with the film’s title soprano la-la title song that you could mistake for a Chanel ad), iSpotTV isn’t registering any TV spots for the film in their sampling, which indicates that few have actually aired. iSpot typically monitors TV spots for all films, even those that platform (i.e. Steve Jobs). Uni plans to take By the Sea wider next weekend stateside and has a consistent overseas push in place from now through the first quarter of 2016. Hungary, Italy and Sweden open this weekend, followed by Philippines, Czech Republic, Denmark, Poland, Romania and Turkey next weekend. The weekend of Dec. 9-11 is planned for France, Germany, UK and Switzerland opens.
Below are the revised weekend industry estimates for Nov. 13-15:
1). Spectre (SONY), 3,929 theaters (0)/ $10.2M Fri. (-63%) /3-day cume: $33.9M (-52%)/ Total cume: $129.2M /Wk 2
2). The Peanuts Movie (FOX), 3,902 theaters (+5)/ $5.6M Fri. (-54%)/3-day cume: $23.9M (-46%)/Total cume: $82.1M /Wk 2
3). Love The Coopers (LGF), 2,603 theaters / $2.8M Fri. / 3-day cume: $8.4M /Wk 1
4). The Martian (FOX), 2,788 theaters (-67) / $1.9M Fri. (-26%)/ 3-day cume: $6.7M (-26%)/ Total cume: $207.4M / Wk 7
5). The 33 (WB), 2,452 theaters / $1.8M Fri. / 3-day cume: $5.6M /Wk 1
6). Goosebumps (SONY), 2,805 theaters (-246) / $1.1M Fri. (-33%)/ 3-day cume: $4.6M (-32%)/Total cume: $73.4M /Wk 5
7). Bridge of Spies (DIS), 2,688 theaters (-79) / $1.3M Fri. (-28%)/3-day cume: $4.3M (-26%)/Total cume: $61.7M /Wk 5
8). Hotel Transylvania 2 (SONY), 1,834 theaters (-440) / $515K Fri. (-36%)/3-day cume: $2.3M (-36%) / Total cume: $165.2M /Wk 8
9). Prem Ratan Dhan Payo (FIP), 286 theaters / $698K Fri. / 3-day cume: $2.25M /Wk 1
10). My All American (AVI), 1,479 theaters / $519K Fri. / 3-day cume: $1.5M /Wk 1
Spotlight (OPRD), 61 theaters (+56) / $395K Fri. (+354%)/3-day cume: $1.38M (+368%) / Total cume: $1.8M /Wk 2
Brooklyn (FSL), 23 theaters (+18) / $134K Fri.(+158%) /3-day cume: $471K (+152%) /Total cume: $819K /Wk 2
Guerre Des Tuques 3D (eOne), 25 theaters / $204K Fri. / 3-day cume: $612K /Wk 1
Miss You Already (RSA), 311 theaters (-73) / $63K Fri. /3-day cume: $224K (-59%)/ Total cume: $1.1M Wk 2
Trumbo (BST), 20 theaters (+15%) / $40K Fri. (+82%)/3-day cume: $139K (+87%)/ Total cume: $245K /Wk 2
By The Sea (UNI), 10 theaters / $38K Fri. /PTA: $12,700 3-day cume: $127K /Wk 1
2ND UPDATE, Friday 11:52PM: Spectre is holding up with what we saw at noon on Friday, and it’s burying all the wide entries geared at adults. Bond 24’s second Friday looks to be coming in at $10.4M, off 62% from a week ago, but it will likely file its second weekend down 51% with a FSS of $34.4M. But the trio of 25+ titles — The 33, Love the Coopers and My All American — didn’t arrive to this competitive marketplace with stellar reviews, so the odds were stacked against them at the turnstiles. Despite The 33 and My All American earning respective high grades of A- and A, it’s unlikely that will take their weekend ticket sales to heavenly heights. The 33 is looking at $5M in No. 5 and My All American is further back on the field in No. 10 with $1.5M. Typically with faith-based movies, they already have their core demo in theater. Hence a favoritism exudes in the CinemaScores. Not to mention, the faith-based crowd usually only heads to the cinema to see these specific titles when their church pulls a busload of parishioners together.
Currently, 20th Century Fox’s The Peanuts Movie looks like it’s making $4M less than what we saw earlier with a second FSS of $24.7M in No. 2, but let’s wait until Saturday matinees are tabulated. Some predict a 100%-plus surge on Saturday to Friday’s $5.7M.
CBS/Lionsgate’s holiday comedy Love the Coopers has the lowest CinemaScore among the wide entries with a B-, but the film is beating that, coming in toward the upper end of its tracking projection with an estimated FSS of $8.4M in No. 3. Right now, Coopers is kicking Fox’s The Martian into fourth place. The Ridley Scott movie continues to show resilience in a cutthroat marketplace, dipping only -27% dip in weekend 7.
Lastly, among the prestige debuts, Universal’s Angelina Jolie-Pitt helmed By the Sea is more like By the Salton Sea in regards to its grosses at 10 theaters in New York, LA, San Francisco, Toronto, San Diego, Chicago, Boston and Washington, D.C. According to late night Friday estimates, By the Sea is set to make $9,500 per theater for the weekend, coming in at No. 38 with an opening of $95K. Keep in mind that studio arthouse fare with excellent reviews can make $95K per theater during the course of an opening weekend. One rival distrib chief says that $25K- $30K a theater would have been a super PTA for By the Sea, but only if it had good reviews, and it doesn’t with a 40% Rotten Tomatoes score. The 132-minute film carries an estimated production cost of $10M, and if there’s an opportunity for Uni to recoup its money, it’s definitely abroad as a consistent foreign rollout has already commenced. Hungary, Italy and Sweden open this weekend, followed by Philippines, Czech Republic, Denmark, Poland, Romania and Turkey next weekend.
Jolie has been in this situation before at the box office, with a similar type of Euro-centric film that carried an enormous $100M production cost. I’m talking about the pseudo-Charade remake The Tourist which misfired in December 2010 with stateside critics (20% rotten), audiences (B CinemaScore) and an awful opening of $16.5M and a domestic B.O. of $67.6M. However, Jolie (and Johnny Depp) had the last laugh as The Tourist raked in 76% of its global cume from foreign with $210.7M. The point being that By the Sea is bound to see more from foreign, but of course with a much lower global haul than Tourist. By the Sea was made by Universal as part of its relationship with Jolie. The film was meant to be an arthouse title in the spirit of a 1970s Bertolucci film, not an adventure romp like The Tourist, which when it was mounted was an attempt to do a film like the 1999 remake of the 1968 Steve McQueen film, The Thomas Crown Affair.
Spectre‘s social media continues to be in high gear per RelishMix with Twitter hashtags rebounding after falling from 25K on opening day to a daily average of 12K. Spectre‘s video assets have clocked over 18M domestic and international views on YouTube since its opening drawing a total of 184M. Fans are reposting videos at a 15-to-1 ratio which is well above the average for film trailers which is typically 7-to-1. Sam Smith’s Bond theme “Writing’s on the Wall” on his YouTube Vevo channel has generated 1.1M-plus views a day and 36.7M total for that video alone, however, that’s still a far cry from Adele’s Oscar-winning Bond theme Skyfall which racked up 152.3M views; 51.2M of which were earned by the time Skyfall opened. Overall Spectre‘s social media universe is decent for a franchise: 188.2M with 21.9M FB, 2.3M Twitter and 164M YouTube views. Few social media stars headline Spectre: Bond girl Lea Seydoux has an Instagram page while Bond villain Dave Bautista has the social reins with a footprint of 8.8M comprised of 7M FB, 1M Twitter and 87k on Instagram.
CBS Films geared their social media toward older women with a photo-heavy campaign as the demo enjoys sharing and reposting photos. Across the country, several promo screenings were held centering around the film’s theme of giving and the holidays, i.e. ‘donate a food can, get into a screening’. CBS spent $17M-$18M on the film and they’re hoping to hit a holiday boost through the Thanksgiving holiday.
The 33 tried to nudge the needle on social media with a Facebook reach of 6M, Twitter reach at 3M and YouTube views of 3.5M — low figures, but some activity. Most of the YouTube views are coming from Latin American countries per Relish Mix. The social star of The 33 is Antonio Banderas with over 1.5M fans across Facebook, Twitter and Instagram followed by Lou Diamond Phillips with a Twitter of 100K. Both were touting the drama all week in the lead up to its opening. Keep in mind, Alcon, not Warner Bros, is on the hook for this $26M production about the Chilean miners rescue plus P&A. Warner Bros. just gets a distribution fee. Film’s opening is below the $8M originally hoped for, however, The 33 has already excavated close to $13M from a handful of Latin American territories.
Other highlights around the box office: Open Road’s Spotlight is faring quite well in its expansion from five theaters to 61 with a $1.2M estimated second FSS. Fox Searchlight’s Brooklyn and Bleecker Street’s Trumbo are also showing respective surges of +133% and +70%, but not to the great degree that Spotlight is shining.
The top 10 films per industry estimates as compiled by Deadline’s Amanda N’Duka for the weekend of Nov. 13-15:
1). Spectre (SONY), 3,929 theaters (0)/ $10.4M Fri. (-62%) /3-day cume: $34.4M (-51%)/ Total cume: $129.5M /Wk 2
2). The Peanuts Movie (FOX), 3,902 theaters (+5)/ $5.7M Fri. (-53%)/3-day cume: $24.7M (-44%)/Total cume: $82.9M /Wk 2
3). Love The Coopers (LGF), 2,603 theaters / $2.7M Fri. / 3-day cume: $8.4M /Wk 1
4). The Martian (FOX), 2,788 theaters (-67) / $1.9M Fri. (-27%)/ 3-day cume: $6.7M (-27%)/ Total cume: $207.2M / Wk 7
5). The 33 (WB), 2,452 theaters / $1.7M Fri. / 3-day cume: $5M /Wk 1
6). Goosebumps (SONY), 2,805 theaters (-246) / $1.7M Fri. (-35%)/ 3-day cume: $4.4M (-35%)/Total cume: $73.3M /Wk 5
7). Bridge Of Spies (DIS), 2,688 theaters (-79) / $1.3M Fri. (-29%)/3-day cume: $4.2M (-26%)/Total cume: $61.3M /Wk 5
8). Hotel Transylvania 2 (SONY), 1,834 theaters (-440) / $500K Fri. (-37%)/3-day cume: $2.3M (-38%) / Total cume: $165.1M /Wk 8
9). Prem Ratan Dhan Payo (FIP), 286 theaters / $654K Fri. / 3-day cume: $2.3M /Wk 1
10). My All American (AVI), 1,479 theaters / $509K Fri. / 3-day cume: $1.5M /Wk 1
Spotlight (OPRD), 61 theaters (+56) / $358K Fri. /3-day cume: $1.2M (+297%) / Total cume: 1.6M /Wk 2
Brooklyn (FSL), 23 (+18) theaters / $126K Fri. /3-day cume: $436K (+133%) /Total cume: $784K /Wk 2
Guerre Des Tuques 3D (eOne), 25 theaters / $125K Fri. / 3-day cume: $375K /Wk 1
Miss You Already (RSA), 311 theaters (-73%) / $173K Fri. /3-day cume: $261K (-61%)/ Total cume: $1.1M/ Wk 2
Trumbo (BST), 20 theaters (+15) / $36K Fri. /3-day cume: $126K (+70%)/ Total cume: $232K /Wk 2
By The Sea (UNI), 10 theaters / $28K Fri. / 3-day cume: $95K /Wk 1
1ST UPDATE, Friday 12 Noon: James Bond remains the guy with the golden gun at No. 1 as Sony/MGM/Eon’s Spectre is looking at a second Friday that’s off by 55%-60% from a week ago with $11M-$12M and a second frame that’s in the range of $33M-$35M at 3,929 venues. Like its opening weekend, Spectre‘s second weekend is second best among the 007 Daniel Craig canon, ranking above Casino Royale‘s sophomore sesh of $30.8M and behind Skyfall‘s $41.1M. By Sunday, Spectre could be as high as $130.3M. Bond is still holding his Imax and PLF cards before Katniss arrives next Thursday night to steal them away.
As is typical with adult geared titles at this time of year, figures could go up by sundown as the current industry projections are based off matinees. 20th Century Fox’s The Peanuts Movie is looking at a -45% second FSS in No. 2 with $28.7M for a 10-day cume of $87M. The studio’s The Martian is looking at another fantastic hold of -25% in its seventh week putting it at $6.8M and $207.5M by Sunday. The Ridley Scott-directed film may or may not be No. 3 as industry estimates have CBS Films/Lionsgate’s holiday comedy Love the Coopers opening between $6M-$8M which is in line with tracking.
Alcon Entertainment’s The 33 from Warner Bros. is not looking so hot, with a FSS that’s between $3.5M-$6M in 2,452 venues. Some are expecting the Antonio Banderas film about the trapped Chilean miners to come in on the low side of that span. While the film is going after the faith-based, it has the upper hand over Clarius Entertainment’s football drama My All American which is also coveting the same crowd. Keep in mind, My All American (not to be confused with the Jessica Lange-Dennis Quad 1988 pigskin pic Everybody’s All American) isn’t even on as many screens –only 1,565– and it’s looking at a low score of $1M-$2M.
Which brings us to Brad Pitt and Angelina Jolie’s Euro ’70s romance By the Sea which is playing in 10 prestige locations including the Landmark Pico in L.A., the Arclight Hollywood and the Lincoln Plaza in NYC. If the film carried off-the-chart reviews, a $30K weekend theater average would be a fantastic number for this title. But with a 30% Rotten Tomatoes score, critics weren’t intrigued to watch married couple Jolie and Pitt as a fractured married couple in a really nice hotel bedroom (with a breathtaking balcony view of the Malta bay by the way), watching a French couple make whoopee through a peephole. Currently, I’m hearing $8,500 per theater for the weekend, which means an $85K weekend opening. Again, it’s early. This is definitely a nighttime film, but those reviews aren’t going to spur foot traffic.
As we wade through the lull this weekend, we’re just working our way toward The Hunger Games: Mockingjay Part 2 which many are projecting with a low $120M opening, more or less in sync with the debut of the last chapter’s $121.9M.
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