UPDATE, WRITETHRU: All this past week, James Bond has been battling bad guys and breaking daily records at the UK box office. Now, at the end of its first seven days, Eon, MGM and Sony Pictures’ Spectre has a total $80.12M across just six territories. Naturally leading is the UK with a benchmark-setting $63.2M. That came from a full week including previews. Comparatively, the last 007 pic, 2012’s Skyfall, opened to $77.7M in 25 markets with no UK previews. But that included the powerhouse plays of France, Russia and Korea. With Daniel Craig’s new Aston Martin DB10 set to pull up to those majors next week and beyond, the Spectre bow this frame bodes very well for the rest of the international rollout — including North America.
International Box Office: A Look At Weekend Numbers As Some Markets, Hesitantly, Go Back To The Movies
Breaking it down, the UK and Ireland bonded with Spectre to the tune of £41.7M ($63.2M) since previews began Monday night local time. That makes it the biggest seven-day opening ever, zooming past the record set by 2004’s Harry Potter And The Prisoner Of Azkaban which was also released on a Monday, to £23.88M at the time.
Importantly, it also sets a new record for the highest seven-day gross in UK box office history — a title that was previously held by Skyfall. Notably, in the Friday-Saturday-Sunday UK frame, Spectre edged out Skyfall in local currency with £20.4M ($31.2M) compared to Bond 23’s £20.1M ($31M in today’s dollars).
The play was on 2,500 screens at 689 cinemas making Spectre the widest release ever in the UK and Ireland. With a $5M gross, IMAX was a huge part of that. There were 40 IMAX screens in the UK and a further seven in the other five territories. Spectre led the company to a new personal best per-screen opening average of $105K. In the UK alone that average hops to $110K, beating The Dark Knight‘s $100.2K. Next week, Spectre adds another 537 IMAX screens, including in North America, and a week later picks up a further 285 including in China.
Outside the UK, the Netherlands packed $3.38M (3.3M euros) into Sam Mendes’ sophomore Bond outing. That bested Skyfall‘s record and made for a $3.967M cume to date including previews.
In the Nordic region, where MGM is distributor, Spectre loomed large with $12.96M. Skyfall records fell in both Finland (2.35M euros/$2.66M) and Norway (24.4M krone/$2.91M). Denmark was a milestone for the biggest three-day opening of all time at 28.1M krone ($4.2M), also surpassing Skyfall. In Sweden, Spectre made 24.95M krone ($3.157M) — 30% bigger than Skyfall.
Spectre continues rollout this coming week in about 40 markets where there’s a virtually clear path to the turnstiles.
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