Money raised during Red Nose Day will be used to fund programs that address the immediate needs of children and young people living in poverty in the U.S. and around the world. Money will be split between domestic and international poverty issues.
“The opportunity to raise money for the most immediate needs of those in poverty through a show that entertains, inspires and educates is truly a privilege,” said Paul Telegdy, President, Alternative and Late Night Programing, NBC Entertainment. “We were thrilled with the way Walgreens, Mars, the entertainment industry, media and America at large embraced Red Nose Day, and we could not be more excited to bring it back.”
Stand-up performances, sketch comedy, parodies and music performances from A-list artists will be part of the telecast, NBC says.
Created in 1985 by writer-director Richard Curtis (Love Actually, Four Weddings And A Funeral, About Time) and Jane Tewson, the idea of Red Nose Day was built upon the foundation that mass media and celebrities can help raise money and awareness of poverty to save and change millions of lives. The Red Nose Day UK charity special has been one of the BBC’s highest-rated Friday night shows for years, raising more than $1 billion in donations so far. Last year’s inaugural Red Nose Day U.S. special raised over $23 million and was split among 12 domestic and international charities. The charities for the 2016 Red Nose Day special will be announced at a later date.
M&M’s is returning as a presenting media sponsor, while Walgreens plans to serve as the exclusive retailer of the emblematic noses in the U.S.