CBS Sports’ Thanksgiving Day matchup of Carolina vs. Dallas (4:31-7:49 PM, ET) had an average viewership of 32.5 million (Persons 2 +), according to Nielsen fast national ratings (Live + Same Day). That’s up 11% from last year’s 29.4 million (Chicago vs. Detroit; 12:39-3:56 PM, ET). Yesterday’s viewership also was up 2% from last year’s comparable NFC window (Philadelphia vs. Dallas; 32.0 million, Fox; 4:36-7:54 PM, ET).
The rating/share of 14.3/35 is up 1% from last year’s 14.2/35 for Chicago vs. Detroit on CBS and up 1% from last year’s comparable window (Philadelphia vs. Dallas; 14.2/35 on Fox).
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