Fox’s release of a new TV spot coincided with this weekend’s first major industry and awards season screenings of David O. Russell’s new picture Joy in Los Angeles and New York. The screenings attended by Jennifer Lawrence, Bradley Cooper, Robert De Niro and Edgar Ramirez as well as by Russell and his producers including Megan Ellison, have been generating lots of social media buzz as notables post their initial reactions to the film including Deadline Awards Columnist Pete Hammond who tweeted immediately after the first screening that Joy will likely compete in multiple Oscar categories. He will be posting reports on the film and his review in the upcoming days. Meanwhile, here’s that spot, which may not reveal in a minute and 15 seconds much that you haven’t already seen but Fox probably wants to refresh our memory. Joy opens Christmas Day.
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