On Wednesday, FBN pulled in 192,000 total viewers for the 9 AM-5 PM business day. That’s a 98% jump compared with the previous day, aka debate day. In the news demo of ages 25-54, FBN scored 45,000 viewers during Wednesday’s business day – a 221% increase – which put it ahead of rival CNBC for business day in that metric, by 13%, for the first time ever. (In total viewers, CNBC logged 203K for the business day). FBN beat CNBC every hour from 5-11 AM ET in both metrics.
The previous night, 13.5 million viewers watched Fox Business Network’s GOP debate, setting another record for a debate-hosting cable news network. FBN’s debate was the second-most-watched TV program of Tuesday night on cable or broadcast, behind only CBS’ NCIS, which logged 16.7 million viewers. In the news demo, the debate snagged 3.6M viewers to NCIS’s 4.1M.
Maria Bartiromo and Neil Cavuto both anchored their Wednesday shows from the Milwaukee Theatre, where they’d moderated that debate. Bartiromo’s 6-9 AM ET program, Mornings With Maria was FBN’s highest-rated show of the day, scoring the network’s biggest crowd ever in that three-hour block of time: 271,000 total viewers and 73K news demo viewers. In the 8 AM hour, she clocked 317,000 total viewers and 65,000 news-demo viewers, setting a record for her on FBN.
Her leadout, Stuary Varney’s 9-11 AM ET program Varney & Co., averaged 275,000 total viewers and 64,000 news-demo viewers – FBN’s best-ever haul in that block of time. Cavuto’s noon-2 PM ET Coast To Coast averaged 188,000 total viewers, including 32,000 in the business age bracket.