Christa Robinson has been appointed SVP Communications for CBS News. She will oversee the news operations’ day-to-day media relations activities, as well as public affairs and communications strategy. She will report to both CBS News president David Rhodes and CBS Corp’s chief communications officer Gil Schwartz.
Robinson previously headed communications at CNN and its global networks for more than a decade. Most recently she oversaw corporate communications for Tribune Media Company. She began her career in government affairs, and worked as the Director of Communications for the Clinton White House’s Domestic Policy Council.
Robinson’s replacing Sonya McNair who, Rhodes and Schwartz said last month in a memo to staff, is leaving for personal reasons, though staying with the division “at least through Thanksgiving” to give them time to identify her successor.
“The momentum at CBS News is one of the great stories at the company right now,” Schwartz said in today’s announcement. “We are growing in every single daypart, and we are doing it through both traditional and emerging technologies, from broadcast television to CBSN. I can think of no better executive to advance this story to all our constituents than Christa.”