The numbers may be perplexing for those accustomed to using TV ratings to measure the popularity of an NFL broadcast. But Yahoo says that it’s delighted by the metrics it saw for yesterday’s first free live stream of a regular-season NFL contest: Playing in London, the Jacksonville Jaguars beat the Buffalo Bills 34-31.
Yahoo generated 33.6 million total views across all devices on Yahoo and Tumblr, with 15.2 million unique viewers. It streamed 460 million total minutes, and about a third went overseas to 185 countries.
The company also says that it managed the technological challenge to deliver more than 8.5 petabytes of data via simultaneous video streams. It had an average rebuffering ratio of nearly 1%, while offering HD images of with max bitrates of more than 6.74 Megabits (Mbps) per second and 60 frames per second (fps).
The Internet company adds that it sold out its ad inventory, with more than 30 brands.
“We’re seeing a dramatic shift in the industry as audiences’ primary video watching moves away from TV,” says Yahoo SVP Product and Engineering Adam Cahan. “We were thrilled to join the NFL in setting a new standard for sports programming for our users and advertisers.”
NFL SVP for Media Strategy, Business Development & Sales Hans Schroeder adds that the league is “thrilled with the results. …We are incredibly excited by the fact that we took a game that would have been viewed by a relatively limited television audience in the United States and by distributing it digitally were able to attract a global audience of over 15 million viewers.”
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