EXCLUSIVE: UTA is going all in on Wattpad, leveraging the success of its repping of the reader/writer community’s breakout novel After by inking a deal to represent the platform for film, TV, digital, and licensing and partnerships. Wattpad’s 40 million monthly users read, create and share serialized stories.
In April 2014, UTA made a deal to rep After, Wattpad’s breakout novel by first-time author Anna Todd. That led to the agency brokering a movie rights deal with Paramount Pictures. The novel, about a happy, optimistic young girl who falls in love with a guy with a dark side that is addictive, originated as a serialized three-part series that has accumulated more than 1 billion reads. Adam Shankman and Jennifer Gibgot are producing the film via their Offspring Entertainment banner.
'After' Movie: Paramount Acquires Rights To Wattpad Book By Anna Todd
UTA has already made deals on Wattpad’s behalf, securing marketing partnerships with ABC for Once Upon A Time and the CW for Jane The Virgin with more in the works.
“Wattpad is all about entertainment,” said Toront-based Wattpad’s Head of Business Candice Faktor. “Together with UTA, we will help Hollywood tell stories in unique and compelling ways to a global audience of 40 million. Whether it’s content licensing deal for our most viral stories, access to our top influencers, or exclusive marketing campaigns, studios and networks have a new way to reach and engage with fans.”
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