Viacom has acquired a minority stake in DigiTour Media, the company perhaps best known for creating live events for fans of YouTube, Vine, Instagram, Snapchat and other social-media-based stars. Terms were not disclosed.
“Partnering with a premiere entertainment company like Viacom and its powerhouse brands is something I have always envisioned for DigiTour,” said Meridith Valiando Rojas, Co-Founder and Chief Executive Officer of DigiTour. “We believe that this pairing will lead to opportunities to combine our authentic connection to Generation Z with Viacom’s unparalleled television, film, digital and international resources in order to help accelerate and scale our media brand globally.”
Additional investors in the capital raise included LionTree and Slow Ventures.
Viacom will be represented on the DigiTour board of directors, joining DigiTour Media’s founders as well as two of the company’s seed investors, Ryan Seacrest and Andrew Siegel of AV Partners, the investment arm of Advance Publications, Inc., the parent company of Condé Nast.
DigiTour was advised by LT Growth, a division of LionTree Advisors, and Paul Hastings.