UPDATE, 2:45 PM: As we projected, Supergirl was adjusted down a tenth in the finals to a 3.1 in adults 18-49 and now is tied with NBC’s Blindspot as No. 1 new series this season in the demo (Live+Same Day). In other adjustments, Supergirl‘s lead-in, The Big Bang Theory (4.4), went up 0.2, while several series on NBC and ABC whose fast nationals were inflated by football preemptions were adjusted down: Blindspot (2.1, even with last week), Dancing With The Stars (1.8, down a tenth), and a Castle repeat.
PREVIOUS, 9:45 AM: Following a massive marketing campaign and positive reviews, CBS‘ Supergirl took flight last night behind The Big Bang Theory with a 3.2 rating among adults 18-49 and 12.94 million viewers in the fast nationals, according to CBS. If the numbers hold in the finals, Supergirl will rank as the highest-rated and most-watched freshman series this fall in Live+Same Day, matching the series debut of CBS’ Monday drama Scorpion, also with Big Bang as lead-in, last fall. (That lead-in was a 5.4 demo rating vs. 4.2 for last night’s episode of Big Bang, making for a stronger retention for Supergirl, +76%).
'Supergirl' Review: Melissa Benoist Series Flies Strong & Smart For CBS
Supergirl outperformed the series premiere of CBS comedy Life In Pieces (2.6) in the Monday 8:30 PM time period earlier this fall and posted a small but encouraging ratings uptick between the first and second half-hour. Its 3.2 opening number also matched the series premiere of the other DC Comics Monday drama that Supergirl will face head-to-head at 8 PM starting next Monday, Fox’s Batman-themed Gotham, which also started with a 3.2 18-49 rating with no lead-in and facing a highly rated hourlong Big Bang season premiere.
Some detailed fast nationals calculations this morning have the Supergirl premiere rounding to a 3.1 in 18-49. And as Big Bang runs over by a minute, its lead-outs often are adjusted down in the finals as was the case with the Scorpion premiere last year and the Life In Pieces debut this year. If that happens, Supergirl will tie NBC’s Blindspot for the No. 1 spot in 18-49 among new series in L+SD. Of course, in today’s landscape where shows can double their Live+SD rating in delayed/non-linear viewing, such jockeying over a tenth of a rating point is pretty meaningless. We will have to wait at least for the Live+3 results to see which series will claim top bragging rights. One thing is certain: uber producer Greg Berlanti, who is behind both Supergirl and Blindspot, will claim the top 2 highest-rated new series premieres in 18-49 this fall. It’s been a very strong fall for the prolific producer, with his CW series The Flash and Arrow also returning to big season-premiere ratings.
Boosted by the Supergirl premiere from 8:30-9:30 PM, a special 90-minute episode of Scorpion (1.9) was up 8% from last week.
Due to football preemptions, NBC and ABC’s fast nationals were likely inflated and may undergo downward adjustment. For now, NBC’s Blindspot (2.2) as well as its lead-in, The Voice (3.1), both are running higher by a tenth vs. last week, while ABC’s Dancing With The Stars (1.9) was even.
Fox’s Gotham (1.5) got a 15% boost with the introduction of the first-ever female Firefly. But the gains did not carry over to struggling freshman Minority Report (0.6), which tied last week’s low.
Speaking of struggles, the CW is testing some serious low levels for in-season original scripted programming with its Monday comedy block. Both Crazy Ex-Girlfriend (0.2) and Jane The Virgin (0.3) slipped a tenth, with Jane hitting a series low in Live+SD.
With a 9.0 result in metered markets, last night’s Monday Night Football featuring the Arizona Cardinals’ 26-18 victory over the Baltimore Ravens was roughly on par with last week. The primetime ESPN game dipped 6% from last week’s matchup between Philadelphia Eagles and New York Giants. The second-best MNF has done this season, that game also saw the exclusive debut of the new Star Wars: The Force Awakens trailer – which certainly helped in the ratings. MNF is expected to again win the night in both the demo and viewership.
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