UPDATE 5 PM: The Big Bang Theory (3.9 in 18-49) was once again adjusted up .2 and is now running ahead of last week in Live+same day. Its lead-out, Life In Pieces (1.9) held onto its fast national rating for a 100% hold. Adjusted up a tenth was The Voice (3.3) drawing even with last week, while Blindspot slipped a tenth for a total of .2 week-to-week dropoff. Castle (1.2) matched its Live+same day series low for a third straight week.
Snapshot: New series Week 3 retention – Blindspot (2.4 in 18-49, 92%), Life In Pieces (1.9, 100%), Minority Report (0.7, 78%). Most other series were on par or off by a tenth while CBS’ Scorpion and and The Big Bang Theory were up a tenth.
PREVIOUS 9:30 AM: We may see the first scheduling change this fall after Fox freshman Minority Report posted a 22% Week 2-to-Week 3 drop to hit the dreaded 0.7 rating in adults 18-49. No series has been able to recover and stay on for long after hitting that threshold. Given Minority Report‘s subpar retention, holding onto 47% of its Gotham (1.5, -6%) demo lead-in last night, Fox may think about moving the series to Friday or Saturday. The futuristic thriller gains viewership in delayed viewing — most recently 43% in Live+3 for its second episode — but that would likely not be enough when starting off such a small base.
It was a pretty solid night for the broadcast networks otherwise as series started to settle into their Live+Same Day levels.
NBC’s The Voice (3.2, 11.9 million viewers) and Blindspot (2.6, 9.1 million) each slipped a tenth from last Monday in 18-49. The 4% Week 3 dip for Blindspot was smaller than the 18% Week 2 drop. The latter was cut to a 7% decline in Live+3, so the freshman thriller could end up on par for its third airing when delayed viewing is factored in.
After the steep 25% drop for CBS’ Monday 8-10 PM block last week, the network was stable last night. Flagship The Big Bang Theory (3.7) was up a tenth from its fast national and down a tenth from the final last week, a slip that will most likely be erased in the finals because of a minute of overrun at 9 PM. Encouraging news for newbie Life In Pieces (1.9), which was even with last week’s final demo rating and down a tenth from the fast national. It may be adjusted down a tenth again but that would still put it within 5% of its Week 2 result though its retention would still be around the so-so 50% mark.
Good news for sophomore drama Scorpion (1.8 +6%), which seems to be adjusting to its new lead-in, rebounding from last week’s low with a L+SD gain. NCIS: LA (1.2) was steady, matching its first two outings this season, all tied as series Live+SD low.
NCIS: LA‘s 10 PM time slot mate, ABC’s Castle, also may extend its streak of the series-low 1.2 L+SD demo ratings it posted for the last two weeks after the mystery drama’s fast nationals are adjusted down in the finals. ABC’s lineup was once again preempted by NFL, this time in Detroit, so its fast nationals were inflated. For now, Dancing With The Stars is at a 1.7, Castle at 1.3.
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