Premiere Week Live+3 Ratings: Scripted Series Take Charge

Here is another great indication of how rapidly and profoundly consumption of scripted programming is changing, with delayed/on-demand viewing’s share growing by the day.

NBC’s Sunday Night Football dominated Premiere Week in Live+Same Day ratings, sitting at No.1 with a 8.1 rating among adults 18-49 and 22.07 million viewers, comfortably ahead of the closest finishers, Fox’s Empire (6.7 in 18-49) and CBS’ The Big Bang Theory (18.20 million viewers).

But after only 3 days of time-shifted viewing, SNF was surpassed in both categories, with Empire shooting up to 8.7 in 18-49 to SNF‘s 8.2 and Big Bang to 22.49 million viewers to SNF‘s 22.15 million. It appears to be the first time that SNF has been surpassed in the weekly L3 ratings. Just last year, SNF was No.1 for Premiere Week in both L+SD and L3 among both adults 18-49 and total viewers, topping L3s with a 8.7 rating to No.2 Big Bang‘s 7.4 in 18-49 and 22.77 million viewers to Big Bang‘s 22.55 million.

Here are some highlights from Premiere Week’s L3 Results:

Biggest absolute lift (18-49): Fox’s Empire 2.02 rating
Biggest absolute lift (total viewers): NBC’s Blindspot 4.587 million
Biggest % lift (18-49): ABC’s Nashville (68%)
Biggest % lift (total viewers): ABC’s Quantico (56%)

It’s encouraging to see two new series on the list, with several other freshman dramas posting significant DVR gains, including CBS’ Limitless and Fox’s Scream Queens.

There are no official numbers, but NBC is expected to hold onto the No.1 spot for Premiere Week in L3 after finishing No.1 by a .2 margin in Live+Same Day. CBS continues to rune in total viewers.

Here are Live+3 program rankers for Premiere Week in adults 18-49 and total viewers:

Adults 18-49:

9/21/2015-9/27/2015

			Live+SD	Live+3 Days
Broadcast Date	Network	Program	US AA %	US AA %	Lift	Percentage
09/23/15	FOX	EMPIRE	6.7	8.7	2.0	30%
09/23/15	ABC	MODERN FAMILY	3.2	4.9	1.7	53%
09/21/15	CBS	BIG BANG THEORY, THE	4.7	6.4	1.7	36%
09/24/15	ABC	SCANDAL	3.3	4.8	1.5	45%
09/24/15	ABC	HOW TO GET AWAY W/MURDER	2.6	4.1	1.5	58%
09/24/15	ABC	GREY’S ANATOMY	2.8	4.1	1.3	46%
09/21/15	NBC	BLINDSPOT	3.1	4.4	1.3	42%
09/27/15	ABC	QUANTICO	1.9	3.1	1.2	63%
09/23/15	ABC	BLACK-ISH	2.4	3.5	1.1	46%
09/24/15	NBC	HEROES REBORN	2.0	3.1	1.1	55%
09/22/15	CBS	LIMITLESS	1.9	2.9	1.0	53%
09/22/15	FOX	SCREAM QUEENS	1.7	2.7	1.0	59%
09/23/15	ABC	NASHVILLE	1.2	2.1	0.9	75%
09/27/15	ABC	ONCE UPON A TIME	1.8	2.7	0.9	50%
09/23/15	ABC	GOLDBERGS, THE	2.4	3.3	0.9	38%
09/22/15	ABC	MUPPETS, THE	2.9	3.8	0.9	31%
09/22/15	CBS	NCIS	2.5	3.4	0.9	36%
09/21/15	FOX	GOTHAM	1.6	2.5	0.9	56%
09/21/15	CBS	SCORPION	2.2	3.0	0.8	36%
09/23/15	NBC	LAW AND ORDER:SVU	1.8	2.6	0.8	44%
09/21/15	NBC	VOICE	3.5	4.3	0.8	23%
09/21/15	ABC	CASTLE	1.2	1.9	0.7	58%
09/23/15	ABC	MIDDLE, THE	2.1	2.8	0.7	33%
09/25/15	CBS	HAWAII FIVE-0	1.0	1.7	0.7	70%
09/25/15	CBS	AMAZING RACE	1.2	1.9	0.7	58%
09/21/15	CBS	NCIS: LOS ANGELES	1.2	1.9	0.7	58%
09/25/15	CBS	BLUE BLOODS	1.3	2.0	0.7	54%
09/22/15	CBS	NCIS: NEW ORLEANS	1.7	2.4	0.7	41%
09/27/15	FOX	LAST MAN ON EARTH	1.4	2.1	0.7	50%
09/27/15	FOX	FAMILY GUY	1.5	2.2	0.7	47%
09/22/15	NBC	VOICE-TUE	3.5	4.2	0.7	20%
09/22/15	ABC	FRESH OFF THE BOAT	1.9	2.5	0.6	32%
09/25/15	ABC	LAST MAN STANDING	1.1	1.7	0.6	55%
09/23/15	CBS	SURVIVOR	2.5	3.1	0.6	24%
09/21/15	CBS	LIFE IN PIECES	2.6	3.2	0.6	23%
09/27/15	CBS	CSI – SPECIAL	1.8	2.4	0.6	33%
09/27/15	FOX	BROOKLYN NINE-NINE	1.5	2.1	0.6	40%
09/21/15	FOX	MINORITY REPORT	1.1	1.7	0.6	55%
09/24/15	NBC	PLAYER	1.2	1.8	0.6	50%
09/25/15	ABC	SHARK TANK	1.7	2.2	0.5	29%
09/27/15	ABC	BLOOD & OIL	1.4	1.9	0.5	36%
09/23/15	CBS	BIG BROTHER-WED	2.2	2.6	0.4	18%
09/27/15	FOX	SIMPSONS	1.5	1.9	0.4	27%
09/23/15	FOX	ROSEWOOD	2.4	2.8	0.4	17%
09/23/15	NBC	MYSTERIES OF LAURA	1.2	1.6	0.4	33%
09/25/15	NBC	DATELINE FRI	1.0	1.4	0.4	40%
09/22/15	NBC	BEST TIME EVER WITH NPH	2.1	2.5	0.4	19%
09/25/15	ABC	20/20-FRI	1.3	1.6	0.3	23%
09/22/15	ABC	DANCING W/STARS SP-9/22	1.5	1.8	0.3	20%
09/21/15	ABC	DANCING WITH THE STARS	1.8	2.1	0.3	17%
09/23/15	CW	AMERICA’S TOP MODEL-16	0.4	0.7	0.3	75%
09/27/15	FOX	BOB’S BURGERS	1.2	1.5	0.3	25%
09/25/15	ABC	MUPPETS SP-9/25, THE	0.8	1.0	0.2	25%
09/26/15	CBS	48 HOURS	0.9	1.1	0.2	22%
09/26/15	CBS	48 HOURS 9PM SPECIAL	0.8	1.0	0.2	25%
09/27/15	ABC	DARK SWAN RISES: FAN APPR	0.7	0.8	0.1	14%
09/26/15	CBS	CRIMETIME SATURDAY 8PM	0.7	0.8	0.1	14%
09/27/15	CBS	60 MINUTES	2.9	3.0	0.1	3%
09/24/15	CBS	CBS+NFLN THU NT PRE-KICK	3.3	3.4	0.1	3%
09/21/15	CW	PENN & TELLER:FOOL US	0.3	0.4	0.1	33%
09/21/15	CW	SIGNIFICANT MOTHER	0.1	0.2	0.1	100%
09/24/15	FOX	SCREAM QUEENS-SP 9/24	0.7	0.8	0.1	14%
09/25/15	FOX	ROSEWOOD-SP 9/25 9P	0.5	0.6	0.1	20%
09/26/15	FOX	FOX COLLEGE FOOTBALL-GUN2	1.3	1.4	0.1	8%

Total viewers:

9/21/2015-9/27/2015

			Live+SD	Live+3 Days
Broadcast Date	Network	Program	US AA (000)	US AA (000)	Lift
09/21/15	NBC	BLINDSPOT	10,605	15,192	4,587
09/23/15	FOX	EMPIRE	16,184	20,756	4,572
09/21/15	CBS	BIG BANG THEORY, THE	18,203	22,493	4,290
09/27/15	ABC	QUANTICO	7,142	11,107	3,965
09/24/15	ABC	HOW TO GET AWAY W/MURDER	8,378	12,240	3,862
09/24/15	ABC	SCANDAL	10,247	14,012	3,765
09/25/15	CBS	BLUE BLOODS	10,082	13,750	3,668
09/23/15	ABC	MODERN FAMILY	9,463	13,085	3,622
09/22/15	CBS	LIMITLESS	9,857	13,373	3,516
09/22/15	CBS	NCIS	18,191	21,472	3,281
09/21/15	ABC	CASTLE	6,840	9,987	3,147
09/21/15	CBS	SCORPION	11,087	14,193	3,106
09/21/15	CBS	NCIS: LOS ANGELES	7,981	11,008	3,027
09/22/15	CBS	NCIS: NEW ORLEANS	12,616	15,401	2,785
09/24/15	ABC	GREY’S ANATOMY	9,549	12,292	2,743
09/23/15	ABC	BLACK-ISH	7,303	10,021	2,718
09/27/15	CBS	CSI – SPECIAL	12,222	14,874	2,652
09/24/15	NBC	HEROES REBORN	6,090	8,705	2,615
09/25/15	CBS	HAWAII FIVE-0	8,299	10,913	2,614
09/23/15	NBC	LAW AND ORDER:SVU	8,274	10,526	2,252
09/22/15	FOX	SCREAM QUEENS	4,038	6,243	2,205
09/21/15	FOX	GOTHAM	4,569	6,742	2,173
09/24/15	NBC	PLAYER	4,858	7,027	2,169
09/23/15	ABC	NASHVILLE	4,910	7,073	2,163
09/22/15	ABC	MUPPETS, THE	9,005	11,061	2,056
09/21/15	NBC	VOICE	12,371	14,412	2,041
09/27/15	ABC	ONCE UPON A TIME	5,925	7,957	2,032
09/27/15	ABC	BLOOD & OIL	6,363	8,303	1,940
09/22/15	NBC	VOICE-TUE	12,348	14,283	1,935
09/23/15	ABC	GOLDBERGS, THE	7,619	9,492	1,873
09/25/15	CBS	AMAZING RACE	5,824	7,696	1,872
09/21/15	CBS	LIFE IN PIECES	11,276	13,097	1,821
09/23/15	CBS	SURVIVOR	9,700	11,453	1,753
09/21/15	FOX	MINORITY REPORT	3,097	4,814	1,717
09/23/15	ABC	MIDDLE, THE	8,205	9,845	1,640
09/22/15	ABC	DANCING W/STARS SP-9/22	9,579	11,172	1,593
09/23/15	NBC	MYSTERIES OF LAURA	7,109	8,640	1,531
09/25/15	ABC	LAST MAN STANDING	6,265	7,775	1,510
09/25/15	ABC	SHARK TANK	6,085	7,539	1,454
09/23/15	FOX	ROSEWOOD	7,544	8,982	1,438
09/27/15	FOX	LAST MAN ON EARTH	3,136	4,532	1,396
09/21/15	ABC	DANCING WITH THE STARS	11,455	12,779	1,324
09/22/15	ABC	FRESH OFF THE BOAT	6,054	7,290	1,236
09/23/15	CBS	BIG BROTHER-WED	6,537	7,764	1,227
09/27/15	FOX	FAMILY GUY	2,866	3,999	1,133
09/27/15	FOX	BROOKLYN NINE-NINE	3,140	4,272	1,132
09/25/15	ABC	20/20-FRI	5,385	6,378	993
09/25/15	NBC	DATELINE FRI	5,081	6,044	963
09/22/15	NBC	BEST TIME EVER WITH NPH	5,907	6,784	877
09/27/15	FOX	SIMPSONS	3,279	3,909	630
09/23/15	CW	AMERICA’S TOP MODEL-16	1,346	1,910	564
09/26/15	CBS	48 HOURS 9PM SPECIAL	4,159	4,709	550
09/26/15	CBS	48 HOURS	5,247	5,794	547
09/27/15	CBS	60 MINUTES	15,044	15,485	441
09/25/15	ABC	MUPPETS SP-9/25, THE	3,589	3,953	364
09/27/15	FOX	BOB’S BURGERS	2,510	2,847	337
09/25/15	FOX	ROSEWOOD-SP 9/25 9P	2,126	2,403	277
09/26/15	CBS	CRIMETIME SATURDAY 8PM	3,393	3,649	256
09/27/15	ABC	DARK SWAN RISES: FAN APPR	3,199	3,450	251
09/25/15	FOX	MINORITY REPORT-SP 9/25	2,274	2,489	215
09/21/15	TEL	SENOR DE LOS CIELOS III M	2,958	3,158	200
09/24/15	FOX	SCREAM QUEENS-SP 9/24	2,009	2,205	196
09/21/15	CW	PENN & TELLER:FOOL US	1,146	1,340	194
09/22/15	CW	FLASH-9/22	1,087	1,224	137