Former Celebrity Apprentice winner, Got Talent judge and CNN primetime host Piers Morgan is returning to a recurring television gig, in the UK and in the AM. Beginning in November, he will fill one half of the sofa on ITV’s Good Morning Britain, joining current host Susanna Reid. Brits will then wake up with Morgan three days a week. He’s also just signed a new two-year contract as U.S. editor-at-large of The Mail Online, so that job remains unaffected.
Morgan tweeted the news to his 4.6M followers today:
In April, he did a three-day stint on the program (see clip below), which replaced Daybreak 18 months ago in the highly competitive breakfast space. The show originally used ABC’s Good Morning America as an inspiration but has moved further away from that model. Although audience figures were slightly lower over the first year, they are now 7% higher year-on-year according to ITV. Morgan’s April appearance made headlines and drew criticism from Ofcom when he laughed as a guest swore on air (clip also below).
Good Morning Britain airs from 6-8:30 AM.
In an ITV statement, Morgan said, “I’m very excited at the prospect of waking up at 3 AM every morning and even more excited by the thought of how annoying Susanna is going to find me after a few months.”
And the swearing:
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