Regal Entertainment Group is issuing 1,000 limited-edition Regal Ultimate Tickets for Lionsgate’s upcoming series finale The Hunger Games: Mockingjay – Part 2. With the ticket, which comes at a price of $100, fans can see Mockingjay Part 2 every single day while it is in release. The ticket goes on sale today here until it’s sold out. Mockingjay Part 2 opens on November 20. The promo coincides with Mockingjay Part 2 tickets going on sale today at Fandango and Movietickets.com.
Last year, Paramount and AMC Theaters issued a similar unlimited ticket program for Christopher Nolan’s Interstellar. That film ended its run at $188M at the domestic B.O. On September 14, Regal also announced an Ultimate Ticket for Sony’s Spectre which is opening November 6.
“Regal prides itself on marketing innovation and with the success of the recent launch of the Regal Ultimate Ticket, we wanted super fans to have the chance to see The Hunger Games: Mockingjay – Part 2 every single day,” said Ken Thewes, chief marketing officer at Regal Entertainment Group in a statement. “Regal is excited to offer the Regal Ultimate Ticket to all Hunger Games enthusiasts.”
Those snapping up tickets via Fandango, MovieTickets, AMC, or Cinemark within the first 24 hours today get a bonus copy of Hunger Games: Mockingjay – Part 1 as a digital download.