The final installment of Lionsgate’s feature adaptation of the mega YA franchise, The Hunger Games: Mockingjay – Part 2, appeared on tracking this morning, four weeks before its November 20 release date. Industry projections currently have it at a $121.5M opening, just slightly under the debut of the last installment, The Hunger Games: Mockingjay – Part 1, which made $121.9M.
This is an early projection and as we get closer to the release date and marketing swells, this number could go up. This time around, Mockingjay – Part 2 will get some extra help from Imax ticket prices, which the last installment didn’t have. Tickets for Mockingjay – Part 2 went on sale October 1, with theater chains such as Regal offering $100 unlimited viewing tickets.
In regards to breaking up the final book of a popular literary franchise for the big screen, the practice is pretty new. The two test cases are Twilight: Breaking Dawn and Harry Potter And The Deathly Hallows. Breaking Dawn, which played the November pre-Thanksgiving frame like the last two Hunger Games, grew its opening B.O. from Part 1 to Part 2, from $138.1M to $141.1M. Death Hallows saw a huge jump between its split ends, with the final chapter making $169.2M, a 35% increase over Deathly Hallows – Part 1‘s $125M. That that largely was because the final chapter played during July, when there’s a bigger audience availabl,e and it was the widest 3D release at the time; the first ever for a Potter film.
Currently Mockingjay Part 2‘s unaided awareness — the meter that measures a demo mentioning the movie title without any prompting or leading in a pollster’s questioning — is at 11%, compared with Mockingjay – Part 1‘s 10%. There is an overall total awareness for the final chapter of 90% — very, very high — to the threequel’s 91%. Definite interest is at 63% for Mockingjay – Part 2 versus Part 1‘s 65%, while respective comparisons in the first-choice category are at 21% to 25%.
Mockingjay – Part 1 posted a fantastic opening, ranking sixth-highest of seven $100-plus openers in the month of November. However, the threequel was the lowest of the three Hunger Games titles in regards to opening and final cume stateside, despite legging out to a 2.77 multiple of $337.1M. On a global basis, Mockingjay – Part 1 was the second best at $755.4M after the second installment The Hunger Games: Catching Fire‘s $865M global tally.
Catching Fire is the highest grossing of the franchise stateside with a November opening record of $158.1M and $424.7M total cume, followed by the original The Hunger Games which bowed in March 2012 opening to $152.5M, with a final domestic of $408M and global of $694.4M.
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