Chris McCarthy, who was named General Manager of VH1 in July in addition to his GM duties at Logo, has named MTV and VH1 executive Amy Doyle as his deputy. Doyle has been appointed EVP for VH1 & Logo. In the newly created role, Doyle will assist McCarthy with the oversight of the management and creative of both brands. Doyle will directly oversee Live Programming, Tent-pole Events and Specials, Network Talent Development and Celebrity Relations. In addition, she will serve as the network’s point person for the VH1 Save The Music Foundation.
“Amy is a multi-talented executive with a proven ability to build brands and talent and create pop culture moments that drive audiences across every platform” said McCarthy.
McCarthy had been tasked with leading VH1 to a ratings turnaround. In the most recent third quarter, the channel’s primetime ratings were up 34% over the prior quarter.
Doyle most recently served as EVP of Music and Talent for MTV and VH1 where she led music content and programming, talent booking, artist and industry relations, and music supervision. As Executive Producer of the MTV Video Music Awards, Doyle was instrumental in Beyoncé’s first ever performance of her self-titled album in its entirety and bringing together Nicki Minaj and Taylor Swift to open this year’s VMA’s. Doyle also served as an Executive Producer for the “mtvU Woodie Awards.”