Director M. Night Shyamalan’s PG-13 rated horror film The Visit grossed $1M+ in late nights Thursday. It began at 7 PM last night in 2,206 theaters. The Universal picture is off to a surprisingly strong start. Remember, these type of films are often front-loaded. Specifically, this fright fest from Blumhouse took in a total of $1,020,000 at late night shows. This could bring in Friday night numbers similar to Ouija.
Ouija previewed closer to Halloween last year in 2,061 theaters and grabbed a Friday of $8.3M. Also a PG-13, Ouija scared in $911K in its Thursday late nights, and ended up with a three-day gross of $19.8M. It grossed a final $50.8M domestically, although no one is expecting The Visit to have that kind of multiple.
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The R-rated Unfriended R grabbed $656K in 8 PM previews in 2,019 theaters in April 17 and went on to gross $19.8M. Another horror film, The Possession, bowed on August 31, 2012 with a PG-13 rating and although it had no Thursday previews, it had a front-loaded Friday night of $6M and its three-day was $17.7M.
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