Sony Pictures Television is putting a spotlight on the environment with a worldwide campaign across its channels in 177 countries.
Titled Picture This, the effort will utilize the channels’ storytelling expertise to engage viewers around environmental issues important to each market, according to SPT.
“With the reach of our global networks and the passion of our storytelling, we will both engage the community and energize people to action by picturing a better environment,” said Andy Kaplan, president of SPT’s Worldwide Networks. “Collectively we can make noise heard around the world on behalf of issues that are central to everyone’s well-being and do it in an entertaining way.”
Picture This will include on-air and online elements, events and viewer participation opportunities. At launch, some of the topics will include recycling in Russia and Italy; eliminating plastic bag use in Asia; waste disposal in India; saving the rhino in South Africa; urban gardening in Latin America; and deforestation in Romania.
Participating channels include: AXN, Sony Channel, Sony One, AXN Black, AXN White, Sony PIX HD, Sony SIX HD, AXN Sci-Fi, AXN Mystery, Animax, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Sony Turbo, getTV and CineSony.
More information can be found at the global website http://www.sptpicturethis.com. Have a look at the clip below: