EXCLUSIVE: Relativity president of production Robbie Brenner is finalizing a deal to join Jeff Kwatinetz’s reconstituted management/production company The Firm. She will become a partner in the venture and president of its film division, reporting directly to CEO Kwatinetz. Brenner, who was Oscar nominated for producing Dallas Buyers Club, will leave Relativity and start her new job after the Chapter 11 sale of Relativity’s assets occurs. That sale is scheduled for October 20.
She becomes the second senior executive to make exit plans from Relativity, as Tucker Tooley is negotiating to become COO of The Weinstein Company, replacing David Glasser in that post. While Relativity’s demise has much to do with a lack of movie hits, if you spend any time with Brenner, you can see she has taste and experience. No longer constrained by the limitations of Relativity’s modest-budget niche strategy and that crushing debt that hobbled production aspirations, she seems a good hire for Kwatinetz, who last month re-launched The Firm for management and to generate TV and film productions and music and sports business. The company had been dormant for seven years after Kwatinetz formed Prospect Park. Among others, The Firm manages Ice Cube and his prolific production company Cube Vision, which produced the late summer hit Straight Outta Compton. The TV business is being run by Josh Barry, and has logged a bunch of pilot sales. They also have the series Royal Pains, Salem and Wilfred that were hatched under the Prospect label.
At Relativity, Brenner oversaw such films as Immortals, the Oscar-nominated The Fighter, the Lasse Hallström-directed Dear John and Safe Haven and the Scott Cooper-directed Out Of The Furnace. As the company turned increasingly to acquisitions, hers included Don Jon and Earth To Echo.
I reached Kwatinetz and he confirmed he is hiring Brenner. “I am incredibly excited to have such an accomplished executive and producer in Robbie overseeing our film division and becoming an integral part of our overall creative and strategic leadership team,” Kwatinetz said. “Robbie has a tremendous ability to tell great stories with talented filmmakers, and her passion for filmmaking is infectious.”
Before Relativity, Brenner held senior veep posts at Fox and Miramax. She’s on the board of Women In Film and just joined the executive branch of AMPAS.
No comment from Relativity.