Warner Bros.’ Pan, which doesn’t hit theaters in the U.S. until October 9, is already using its pixie dust and started to fly in Australia, where Monday it has made A$404K from 439 venues, nailing a close No. 2 spot for the day. It couldn’t be a better time for Pan there as school holidays are just beginning. Pan, with $565K Australian bucks, isn’t too far from the opening-day B.O. of Oz The Great And Powerful (A$ 557K), Cinderella (A$ 549K) and Maleficent (A$ 543K). Also working in Pan‘s favor in Australia: It stars two locals, Levi Miller in the title role, and Hugh Jackman as Blackbeard. Warners is upping the screen count to 470 today.
The film, directed by Joe Wright, is getting a huge marketing push around the world. London’s Leicester Square was transformed into Neverland for the world premiere, and for family events. Hong Kong is staging an installation that runs through October 11 in the city’s Times Square Mall entitled “Every Legend Has A Beginning” which will feature a village, the Jolly Roger ship and a chance to meet Jackman on Monday. The actor will also take part in the Fire Dragon festival. On October 1 at the Tokyo premiere, there’s another Neverland installation.
Read Deadline film editor Anita Busch’s extensive coverage on Pan‘s promo blitzkreig here.