On a holiday weekend closing out the summer of 2015, nobody expected last night’s primetime to light the fires and burn the tires. Still some compelling NASCAR gave NBC a clear victory lap on Sunday with a 1.1/4 overall rating and 5.67 million viewers on a slow Sunday. Now, being that we are talking about live sports the results for the net’s 7 – 11 PM coverage are tentative and will very likely change in the final numbers. Of course on the track the numbers and winners were clear and so was, it can’t go without mentioning, the very fun retro look for the Southern 500 at Darlington, SC last night.
— NASCAR on NBC (@NASCARonNBC) September 7, 2015
In metered market results, last night’s NASCAR on NBC coverage of the Sprint Cup pulled in a 3.36 rating from 7:30 PM to midnight. That’s up 12% from what the race got last year from Atlanta on ESPN in MM results. That’s also the best Labor Day weekend overnight racing result since 2007, according to Nielsen.
Otherwise, it was a very quiet night Sunday with Big Brother (1.6/7) and Bachelor In Paradise (1.0/4) the only originals on. Like previous Labor Day weekend Sundays, they took a hit. While the top rated and second most watched show of the night (5.52 million), BB was down 27% among adults 18-49 from last week. BiP fell 23% from its August 30 show.
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