On a very competitive night that saw the official season debut of NBC and the NFL’s Sunday Night Football, U.S. Open Men’s Finals overruns and the return of Fear The Walking Dead after a week off, Univision’s new competition show did fairly well. La Banda drew 2.6 million total viewers from 8-10 PM, with a strong 1.2 million in the key adults 18-49 demo and 522,000 among young adults 18-34.
That’s up 53% in viewers and 37% in the 18-49 demo from the May 5, 2013, debut of La Voz Kids on Telemundo. Last night’s La Banda premiere — which was second among networks behind NBC and SNF in total viewers in NYC, Houston, Miami and NYC — had the same number of overall viewers and just 7% fewer in the 18-49 demo than the La Voz Kids S1 finale back in June 2013.
Executive Produced by Simon Cowell and Haim Saban and co-produced by FreemantleMedia Latin America, La Banda is the search to find and create the next Latin boy band – a meld of the massive One Direction and the long-lasting Menudo. Grammy winner and former Menudo member Ricky Martin also serves as an EP as well as one of the trio of judges on the show.
Martin has some experience in the music competition judging and coaching world, with stints on The Voice Mexico and The Voice Australia. Martin was announced as a judge and EP on La Banda back in February. Europop star and producer Laura Pausini and Spanish singer-songwriter Alejandro Sanz serve as the other judges. The winning contestants will become a boy band managed by Martin and awarded a record deal with Sony Music Latin and Cowell’s SYCO Music.
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