The Horse’s Mouth is an ongoing feature with a collection of head-scratching comments and crazy conversations we’ve had with people across the industry that made us laugh or roll our eyes. We thought we’d share them with you:
COMMENTER: “It’s kind of sad, really. Chargers fans are crazy loyal. During home games everybody from surfers to scientists are wearing team colors. And all it means to the owners is they’re ripe for extortion.”
PUBLICIST: “We were hoping you would be able to add in the acronym IDR or the hashtag #IDR into the title/headline of your articles on the upcoming film, INDEPENDENCE DAY RESURGENCE. Let me know if you are able to make this edit as soon as you can.”
The Horse's Mouth 8: The Importance Of Feeling Important
PUBLICIST: “Off the record, yes that’s all correct.”
REPORTER: “Okay, thanks.”
PUBLICIST (later that morning): “I think I’m going to send an on the record statement denying it.”
REPORTER: “But you just confirmed it.”
PUBLICIST: “Now, I’m denying it.”
REPORTER: “It doesn’t work that way.”
PUBLICIST: “I have to compliment you on your reporting. But on the record it’s completely untrue.”
COMMENTER: “Your pathetic tirade against (Bill Maher’s) mother reveals the depth of your perception. You’re probably upset because your mother named you Marvin.”
FILM EDITOR: “It’s baffling to me that in this day and age Warner Bros. would think they could draw a crowd of socially and technologically literate fans into a giant screening (of Suicide Squad at Comic-Con) and assume their footage WON’T get leaked! I bet Warner Bros. also leaves a big bowl of candy on their doorstep on Halloween with a little sign that says ‘please take one’. And they are also waiting for that Nigerian Prince to get back to them about the money transfer.”
EXECUTIVE CORRESPONDENCE: In the article you use LINK Entertainment when it should only say our company name. You should get rid of the word Entertainment. Thank you so much.
REPORTER: I know you’re trying to brand your company but every email I get from you guys say LINK Entertainment on it below your names.
EXECUTIVE CORRESPONDENCE: Yes, I know. It’s a little confusing. (it was signed LINK Entertainment)
“Usually marketing takes most of the blame when things go wrong. Distribution is the second option. Somehow we would have taken too many theatres, not enough theatres, we didn’t get the IMAX houses or the PLF screens, didn’t get enough good show times for 3D, we were in small screens inside theatres, etc. The rub here is that when a film DOES work we are WELL down the credit list, just above Earl the Parking Lot Attendant.” – Former distribution executive talking about getting the credit and the blame for opening weekends.
MANAGER: “Okay, bye and keep away from the crazies … which, I don’t know how you will do that because means about everyone in the business.”
“I love it when they tell a room of 5,000 people to keep it under wraps.” — Distribution exec on the ‘no buzz’ announcement before every screening/presentation at CineEurope.
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