Tuesday’s 13th-season premiere of The Ellen DeGeneres Show posted year-to-year gains to match the Emmy-winning talk show’s best season opener ratings in 11 years. The season debut, which featured an interview with Caitlyn Jenner in her first talk show appearance, drew a 3.2 rating in households (up +7% from the Season 12 premiere) and a 1.8 in women 25-54 (up +13%).
Ellen was the highest-rated daytime talk show season premiere yesterday. In New York, it posted a 3.1 rating in women 25-54, the series’ biggest rating ever in the No. 1 market. Ellen also logged its highest premiere household rating on its core station group, the NBC O&Os, a 3.1.
Ellen‘s companion, Steve Harvey, which kicked off its fourth season with a two-day installment of “What Men Think: The Event!,” also posted year-to-year gains – a 1.6 HH rating, up +23% from last fall’s debut, and a 0.8 rating in women 25-54, up +33%.
Also logging ratings growth was Live With Kelly & Michael, which launched its new season a day earlier, on Monday, to a 3.2 HH rating, matching Ellen‘s season opener and up +10% from last fall’s premiere. In W25-54, Live drew a 1.4 rating, up +16% year-to-year.
The writing is on the wall for The Meredith Vieira Show, which suffered a number of time slot/station downgrades heading into its second and likely final season, including six in the Top 25 markets. With a new live format and the addition of panelists, the struggling talk show’s Season 2 debut on Tuesday logged a 0.8 household rating, down -50% from last fall’s series premiere, and a 0.3 rating in women 25-54, down -40%.
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