There’s a lot of blood, betrayal and sharp objects in Kurt Sutter’s new FX drama, but it turns out there’s also some DVR heat. The two-hour September 15 debut of The Bastard Executioner saw big leaps in both viewership and among adults 18-49 in Live+3 results – hitting a drama high in the former for FX. In both the demo and its total audience, TBX had a 71% lift from its Live+Same Day results to to 1.79 million and 3.61 million, respectively.
Not only does that bode well for the soft beginning for the 14th century-set show, which ran from 10 PM-12:06 AM last week, but it puts TBX in the drama premiere pantheon as it settles into its regular one-hour this week. The DVR results now have TBX with the second best lift of all FX drama debuts among the 18-49s.
Only the launch of Fargo on April 15 last year did better, with a 74% increase from its Live+SD numbers. The Bridge had a 67% demo rise, The Strain went up 63%, Tyrant 53%, The Americans 48%, and American Horror Story: Murder House rose 37%. In total viewership, the Sutter, Francie Calfo, Paris Barclay and Brian Grazer EP’d TBX topped out all other FX drama premieres in the delayed viewing rating. Fargo went up 68% to 4.46 million, The Strain 58%, The Bridge 53%, Tyrant rose 47% in over viewership, The Americans 44%, and AHS: Murder House went up 31%. So far this year, TBX rates third in basic cable drama debuts behind the powerhouses of AMC’s Fear The Walking Dead and Better Call Saul.
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