UPDATED: After two years as President of Endemol Beyond USA, Will Keenan is exiting the company, and Adrian Sexton has been named Interim President and COO. The moves were announced today by Vivi Zigler, President, Digital, Brand & Audience Development, Endemol Shine North America.
During his tenure, Keenan oversaw the successful U.S. launch of Endemol Beyond, Endemol Shine Group’s global digital video network.
“These last two years as president of Endemol Beyond USA have been monumental for me,” Keenan said in the prepared announcement. “I’m extremely proud to have spearheaded the creation of, and laid the foundation for, one of the fastest-growing and most award-winning digital networks in North America. During my tenure, we worked with some of the biggest and brightest names in the digital space and launched the #1 global lifestyle network, ICON. I’m incredibly pleased with the team I assembled, honored to have worked with some of the best people in our industry and very excited to soon announce my next adventure.”
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Sexton has served as COO for Endemol Beyond since September 2014. In addition, Rico Martinez has renewed his contract and has been named SVP, Creative, Endemol Beyond USA. Leslie Morgan, who leads all lifestyle programming, has been named VP, Programming for Endemol Beyond USA.
Jeff Browning, SVP, Sales, continues to oversee ad sales for Endemol Beyond USA and has added oversight of integrated marketing and social amplification. Martinez, Morgan and Browning all now report to Sexton.
“Adrian has a wealth of experience, having already led some of the top digital studios in our industry and he’s done a terrific job as our COO since joining Endemol Beyond USA last fall,” said Zigler. “And I’m thrilled Rico and Leslie will continue to oversee our programming initiatives, having successfully launched ICON Network earlier this year and now planning and developing content for the debut of Smasher Network in the fall.”
During his tenure at Endemol Beyond USA, Sexton has overseen strategic partnerships and investments, business development, strategy, sales and all distribution opportunities. As the former digital head of two media companies, Lionsgate and Participant Media, and founder of two media strategy and marketing agencies, Sexton has a hybrid background in strategic marketing and business development. Sexton was previously head of digital at Participant Media.
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