Lipstick, batteries, hoagies and Häagen-Dazs Vanilla Swiss Almond will fuel the promotional tsunami that’s about to be rolled out advancing the December 18 release of Star Wars: The Force Awakens. Disney Co’s Lucasfilm has signed campaign links with Covergirl & Max Factor, Duracell, FCA US (Fiat Chrysler Automobiles), General Mills (which owns the ice-cream maker with the ümläüt), Hewlett-Packard, Subway and Verizon. Each company developed campaigns and innovative programs and activations for their target audiences, per this morning’s annoucement.
“We are thrilled to be working with such a stellar roster of promotional partners,” said Lynwen Brennan, General Manager of Lucasfilm. “The Star Wars brand has endured over the years, across generational audiences because it connects with people in a very special way,” “Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience Star Wars: The Force Awakens.”
The seven best-in-class global partners were chosen for their creative excellence within their fields as well as their collective diverse global reach. All of the partnerships strategically complement the tempo and tone of the film’s overall marketing campaign, the announcement touts.
The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by J.J. Abrams & Lawrence Kasdan. In case you forgot.
Watch on Deadline
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.