UPDATE, 4:20 PM: It’s official. Joe Dirt 2: Beautiful Loser is the most-viewed Crackle original movie ever. The made-for-digital sequel to the 2001 cult hit has crossed 2 million views in two and a half weeks following its July 16 launch, according to the Sony-owned streaming TV network. With NATO’s average ticket price of $8.12, Crackle says that translates to a box office gross of more than $16 million.
PREVIOUS, July 21, 12:14 PM: Joe Dirt 2: Beautiful Loser certainly appears to be a winner for Crackle. The made-for-digital sequel to the 2001 cult hit has crossed 1 million views in its first five days on Crackle, the Sony-owned streaming TV network says. Crackle determined if NATO’s average ticket price of $8.12 were applied to the film’s performance since its July 16 premiere, the pic would have had a weekend box-office equivalent of approximately $8.12M in its first five days.
David Spade reprises his role from the 2001 Columbia Pictures film. Brittany Daniel, Dennis Miller, Christopher Walken and Adam Beach also star.
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It’s rare for a streaming service like Crackle to release viewership data; competitors such as Netflix, Amazon and Hulu have chosen to keep that data private.
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