Ron Pomerantz, currently VP Marketing and Creative at Disney Channel, is exiting to become VP Content & Strategy at Pongo, a creative marketing agency for entertainment industry clients. In his new role he will oversee the new creative content division for Pongo, which will develop and produce interstitial content, PSAs, commercials and business-to-business integration as the company expands its client offering to charitable and philanthropic arms.
Pomerantz had his hand in many of Disney Channel’s biggest successes on the marketing and creative side, where he led strategy and creative direction for the network’s on-air and off-air media programs. As VP Creative at Disney Channel and Disney Junior, he helped oversee the launch of Disney Junior in 2011 and was intstrumental in the logo relaunches of both networks. His creative credits include High School Musical, Hannah Montana, Teen Beach Movie, Good Luck Charlie, Lemonade Mouth, Girl Meets World, Phineas And Ferb, Gravity Falls, Wizards Of Waverly Place, Camp Rock, Jake and the Never Land Pirates, Mickey Mouse Clubhouse and Doc McStuffins, among others.
He previously worked as Executive Creative Director at SOAPnet, responsible for all on-air marketing and brand identity. He earned the first of five Creative Arts Emmy nominations there. He’s won two. He’s worked on creative for shows and networks including Ally McBeal, Friends, The X-Files, Seinfeld, General Hospital, TV Guide Network, FX, Tech TV and HBO Family.
“Ron’s work is unique in the landscape,” said Pongo founder-CEO Tom McGough. “He has over 300 episodes of interstitial series under his belt, two Emmys and countless Tellys and Promax/BDA honors. His experience perfectly compliments our current offerings — and will greatly benefit our clients.”