Call it a cage match: 3Arts Entertainment has inked an exclusive deal with full-service agency MMA Incorporated to bring top mixed martial arts athletes to the mass-entertainment space. The talent management and production company continues a push into the sports world with the pact, which will work with such MMA Incorporated clients as Urijah Faber, Chael Sonnen, Anthony Pettis, Chad Mendes, Lance Palmer and Paige VanZant.
“We are absolutely thrilled to expand our relationship with MMA Incorporated,” 3Arts’ Mark Schulman said. “They have not only built world champions in competition but elite athletes, each their own brand, with the ability to cross over into a multitude of entertainment mediums on multiple platforms.” Said MMA Incorporated CEO Jefferson Meyer: “We have worked informally with 3 Arts for many years. We are very pleased and excited to take our relationship to the next level and increase the number of opportunities for our clients outside of the cage.”
3Arts noted that several of the athletes already have projects going or in the works. Faber, who gets animated in the Fox Sports toon series Fight Stories, has a docuseries in development with Pilgrim Television. Sonnen is an analyst and commentator for ESPN and until last year hosted Fox Sports’ UFC Tonight. Pettis is writing his memoir and recently became the first MMA fighter to appear on the Wheaties box. VanZant is circling film projects, and Mendes — who will fight for the UFC Interim Featherweight Title this weekend — is developing a hunting series.