Paramount has announced today that company veteran LeeAnne Stables has been promoted to President, Worldwide Marketing Partnerships & Licensing. With the new title, Stables will manage key brand relationships in both theatrical and home media, as well as film integrations and studio licensing.
Stables has been with Paramount since 2005 when she joined as head of Global Theatrical Promotions; in 2010 she also assumed charge over the studio’s licensing arm. Since 2005 she oversaw all tie-in merchandising for Paramount’s tentpole franchises, including Star Trek, Mission: Impossible, and Transformers. As part of her responsibilities in those two roles, Stables brokered millions of dollars in marketing deals for Paramount films, spearheaded licensing efforts around Paramount’s animation division, and helped established the company’s Chinese merchandising profile.
Stables is currently overseeing development of licensing and partnership programs for the upcoming releases Monster Trucks (from Paramount Animation), Zoolander 2, Star Trek Beyond, and future Transformers films.