Proving once again that location, location, location can be everything, especially in primetime, CBS’ time slot shift for Extant (0.7/2) showed immediate results on Wednesday. In its first night back in the 9 PM post-Big Brother (1.8/7) slot where the Halle Berry series debuted in back in 2014, the struggling Extant saw a 17% rise among adults 18-49 from its July 15 show. That 10 PM telecast of the sci-fi show was a series low for Extant. While lead-in BB dipped 10% from last week, the vet reality show still proved the top-rated and second-most-watched show of the slowish night that saw demo biting Sharknado 3: Oh Hell No! over on Syfy and overall 18-49 usage slipping 2%.
Overall, CBS came in second to NBC in terms of ratings and viewership for Wednesday’s primetime. With an America’s Got Talent (1.2/5) auditions recap and the ninth season debut of Last Comic Standing (1.5/5) on offering, the Comcast-owned network drew a 1.4/5 rating and an audience of 5.92 million. The most-watched show of the night, LCS’s viewership of 6.05 million was the best premiere the show has had since its Season 5 debut in 2007 – though the show wasn’t on in 2009 or from 2011- 13. Even though it was the second-highest-rated show of the night among the key demo, the new LCS season launch wasn’t so much fun. Last night’s Last Comic Standing had a 12% drop among the 18-49s from the May 22, 2014 debut of the previous season.
Fox’s MasterChef (1.4/6) remained pretty steady with its July 15 show with a 7% dip in the demo. However, the debut of the Mike Holmes-hosted give-away show Home Free (0.9/2) saw a decline of 18% that the May 27 premiere of Bullseye had in the same slot on the same night.
ABC and The CW were all encores on Wednesday night.
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