The Warner Bros studio tour used to be a sort of well kept but popular secret among locals — a low-key, intimate, behind-the-scenes look at the history and inner-workings of a movie and TV production powerhouse. The newly rechristened Warner Bros Studio Tour Hollywood has grown in popularity and the house that Jack and Harry built is entering a new phase to increase the studio’s modest slice of Southern California’s movie tourism business.

WB water towerThe newest, immersive attraction opens July 16th and is called Stage 48: Script to Screen. Still a far cry from a theme park ride, the $13 million addition will offer visitors a comprehensive look at the movie and TV production process, from script to casting to visual effects, post-production, sound mixing and on to awards season.

Highlights include the Central Perk coffeehouse from Friends and a green-screen setup that let guests fly on Harry Potter’s broomstick. Other enhancements include recorded messages from the stars of 2 Broke Girls, Pretty Little Liars, and The Ellen DeGeneres Show. There’s also newly assembled video montages of scenes from productions filmed on the Warner Bros backlot.

The tour takes about two hours, and visitors ride golf carts through sets and soundstages from classic TV shows and movies such as Casablanca, Gilmore Girls and Batman.