Katie Couric is staying put at Yahoo. The Internet company confirmed today that it has reached a new agreement with the veteran TV personality after word of her pending re-signing with Yahoo leaked in recent news coverage of the NBC Nightly News crisis. “We can confirm that Katie continues to be Yahoo’s global news anchor,” a Yahoo spokesperson said in a statement.
Since joining Yahoo last year following stints on Today, CBS Evening News and her own syndicated talk show, Couric has amassed 150 million streams for her interviews, most recently with GOP presidential hopeful Lindsey Graham. As she raised the profile of her interviewees, the traffic of Couric’s videos has gone up in the past few quarters, with advertiser interest increasing. The latter has been particularly important to Yahoo CEO Marissa Mayer as she has been looking to bring more ad dollars to the company and has called Couric “a good investment.”
Yahoo and reps for Couric would not comment on financial terms, though the NY Post reported that Couric’s salary would increase from $6 million to $10 million under the new deal.
At Yahoo, Couric also developed World 3.0, a video feature focused on innovators, disurptors, game changers and people changing the face of philanthropy, which has been picked up by Delta Airlines as a full program hosted by Couric.
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