The thriller is Imax’s biggest global day-and-date release, appearing on 364 domestic and 445 overseas screens – about 100 ahead of the previous record-holder: The Amazing Spider-Man 2. And Jurassic World‘s roaring initial sales helped to lift Imax’s share price by 2% in afternoon trading — after touching a 52-week high of $42.60. It’s closing in on the all time high of $43.75 in May 1997.
The movie could set a June opening record across all domestic theaters, my colleague Anthony D’Alessandro reports, after grossing $18.5 million Thursday night at 3,229 theaters. Wells Fargo Securities’ Marci Ryvicker forecasts a $115 million domestic box office for the film this weekend.
What does that mean for Imax? Jurassic World could generate as much as $17 million in ticket sales this weekend at its domestic venues, accounting for 14% of the market, MKM Partners’ Eric Handler estimates. Overseas theaters could add $24 million to the total, he adds.
Earlier this week Imax Entertainment CEO Greg Foster said that the Universal Pictures film was “poised to take the world by storm in record-setting fashion in Imax theaters.”
Disney’s Marvel Entertainment will stake advantage of the Imax stampede by offering domestic audiences a six minute preview of Ant-Man.
Wall Street has been warming to Imax for a while, especially as it has expanded in China and other expanding overseas markets. The stock price has apprciated more than 58% over the last 12 months, and more than 37% since January. The company helped its cause at an Investor Day gathering on Tuesday. Execs talked up plans for an IPO for their Chinese properties, Imax’s new laser projection systems, and expected hits including Star Wars, Justice League, Guardians of the Galaxy 2, and Fast & Furious 8.
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