20th Century Fox, Lightstorm Entertainment and Hewlett-Packard have pacted in a five-year agreement to create the next-generation digital experience for the three sequels of the box office giant, Avatar. As part of the agreement, which extends through the release of the final film in the epic four-part saga in 2019, they will create an entire digital world of Avatar off-screen designed to keep the franchise alive before the sequels and as a thread between each one.
Apparently, this will be another first of its kind from filmmaker James Cameron who has been pushing the envelope for years with innovations in technology and film. The technology that will implemented by HP for the director’s Lightstorm Entertainment is said to be “unprecedented.” Not surprising.
“The goal is to create a new paradigm for fan interaction in the digital space. Our demographics are so broad that people will seek different experiences, and we want to provide them with that. It will not be the traditional click and point experience,” Avatar producer and COO, Lightstorm Entertainment’s Jon Landau told Deadline. “The plan is to have fans really engage with our world and its themes and, if they want, become part of the story. They more they interact, the more they will get a more tailored entertainment experience.”
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The interactive technology is only part of the equation.
HP will provide expertise in four key areas, including cloud management, security, data capture and personalizing the experience for movie fans in a way that they say will “bridge the physical and digital worlds.”
Avatar broke many box office records when it came out in 2009 and ended up with $2.8B at the worldwide box office. That translates to more than 190 million tickets sold, according to Fox. The three sequels in development have planned release dates of December of 2017, 2018 and 2019.
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