Don Lemon was trending on Twitter this evening after kicking off CNN Tonight by lisademoraescolumn__140603223319holding up a Confederate flag and then a sign on which was printed, in letters about half a foot tall, the racial slur our nation’s first black POTUS, Barack Obama, had used in a podcast this morning while discussing racial prejudice.

“Does this offend you? This word?” Lemon asked, hopefully, as he teased his show’s upcoming topic, being careful not to obscure his face with the sign, so as to maximize his made-for-social-media moment.

Remember that old Karl Marx gag – the one about all great world history occurring twice, and the first time is tragedy while the second time is farce? Yeah, it was like that.