The Mindy Project always felt like a show that would be better suited for a digital platform with its modest but devoted following. After three seasons on broadcast, the offbeat comedy might take the leap to VOD with a deal at Hulu. I hear the streaming service is in talks with Mindy Project producer Universal TV on a two-season pickup for the series created by and starring Mindy Kaling. I hear that Fox has informed the Mindy Project team that it would not be picking up a fourth season, though the network would not confirm that. Hulu and Uni TV had no comment.
Speculation about The Mindy Project exploring a move to digital started in January, around the time Tina Fey and Robert Carlock’s Unbreakable Kimmy Schmidt jumped from NBC to Netflix with a two-season pickup. Hulu feels like a natural home for Mindy as the service already carries previous seasons of the comedy on its Hulu Plus platform through a deal with Uni TV.
The Mindy Project was facing an uncertain future at Fox. It was ordered by the previous Fox regime, it comes from an outside studio, and it has delivered ratings pretty soft by broadcast standards. But it has done well on DVR, in online viewing, on social media and in pop culture, which would help it make the transition to digital.
Hulu has been rapidly expanding its original slate with the upcoming series 11/22/63, from J.J. Abrams; Amy Poehler, Julie Klausner and Billy Eichner’s Difficult People; Jason Reitman’s Casual; and Jason Katims’ The Way. The company also just gave a script-to-series order to drama Myst, based on the cult video game, and landed the off-network rights to classic sitcom Seinfeld.
It is judgment week for broadcast networks’ bubble series. By Monday, the fate of all shows that are on the fence will be decided — either in or out. For most shows that get the ax, that will be the end. But then there are those rare ones that manage to cheat death with a pickup elsewhere. Last year, that was accomplished by NBC’s Community, which went to Yahoo, and Unforgettable, which was resurrected for a second time by A&E.
Besides The Mindy Project, I had been hearing buzz about a couple of other bubble shows possibly eyeing a new chapter should their current broadcast run come to an end. That includes the two Kevin Williamson dramas, Fox’s The Following and CBS’ Stalker, with a digital play for the former — I’ve heard Hulu mentioned — while Stalker could go a more traditional road, pursuing cable outlets like TNT.
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