Don Draper found peace of a sort in the California sun and the Matthew Weiner-created series scaled new heights in its series finale on May 17. The heavily promoted Season 7 end of Mad Men drew 3.3 million viewers and 1.4 million among adults 18-49 at 10 PM on Sunday night. That’s a finale record in both viewership and the demo for the AMC show, according to Nielsen. It was also the third most watched Mad Men ever after the Season 5 and Season 6 premieres – which had 3.54 million and 3.37 million viewers respectively on March 25, 2012 and April 7, 2013.
In contrast to the midseason finale of the first part of Mad Men’s seventh season on May 25, 2014, the series finale was up 74% in total viewership and 64% among the 18-49s. With 1.7 million watching the series finale among adults 25-54, the 1960s set drama hit its top results ever in that key demo. Sunday’s Mad Men was up 78% among the 25-54s from its midseason finale last year.The show’s Season 6 finale of June 23, 2013 pulled in 2.7 million in total viewers.
Like they did with Breaking Bad, AMC instituted a split final season for Mad Men. The Season 7B April 5 debut of the last episodes of the award-winning show had 2.3 million total viewers with 1 million viewers in adults 18-49 and 1.2 million among adults 25-54. That was steady with what the Season 7 premiere got on April 13, 2014. While never a ratings blockbuster, Mad Men was strong with affluent viewers and had a very muscular DVR life, often seeing high double-digit rises in Live + 3 and Live + 7 results – which is exactly what AMC will be emphasizing in the coming days and weeks as more numbers become available.