AMC said that they weren’t going to be talking ratings for the end of the Matthew Weiner drama until the Live+3 numbers came in. And despite that very serious look on Don Draper’s meditating face, they are probably really glad today that they did. While May 17 finale of Mad Men hit season-ender demo and viewership highs in Live+Same Day results, the Live+3 numbers have the much hyped and very heavily promoted departure jumping double-digits and breaking viewership and 25-54 demo records for the series.
With three days of DVR and other platform viewing now taken into account, Mad Men’s series finale drew 4.6 million total viewers. That’s a 41% rise from the Live + SD results. It’s also a 27% jump from the Live + 3 results of the midseason finale of May 25, 2014 and a 15% rise from the Live + 3 results of the Season 6 finale of June 23, 2013 in Live + 3. The previous Live + 3 viewership high for Mad Men was the Season 6 debut and its audience of 4.5 million. With that said, and with the strong viewership the Mad Men series finale got in the first place, the percentage jump of the end of the show was down from the 87% lift that the Season 7A finale viewership had in Live + 3 last year.
While garnering its third best Live + 3 result ever among adults 18-49, the Mad Men ender snagged the top spot in the 25-54 demo with 2.5 million, up 45% from the Live + SD. The Season 6 premiere was the previous record holder in that demo with 2.3 million. The 2.0 million that Mad Men got in the 18-49s was behind the 2.1 million the S6 debut had in Live + 3 results and the Season 5 debut, which also got 2.1 million among the key demo.