3rd Update, Saturday 10:40 AM PST: Mad Max: Fury Road has a two-day total now of $24.6M after launching in 20 more territories yesterday including the big markets of the UK, Spain and Mexico. In one day on 16,700 screens in 68 markets, it raced in with $14.2M. The market by market breakdown is as follows:
In the UK, the George Miller actioner grossed $1.7M from 950 screens, taking over 30% in market share of the Top 5 films, while 32 IMAX screens pulled off the biggest Friday opening of all time for a R-rated film in this format, with $216K. It is currently running second to Universal’s Pitch Perfect 2 there. It was No. 1 in France on its second day, too, and wrangled a 32% marketshare or $1.5M on 802 runs. The two-day cume in the country is $3.8M.
In Russia and Korean markets, the Tom Hardy, Charlize Theron film continued strong. It drove in with $1.2M on 796 screens in Korea to bring its two-day cume to $2M, while in Russia it is still No. 1 with an estimated $1.2M on 2,434 dates. That calculates to a 75% marketshare of the Top Five films playing in the territory and it now tallies $2M after two days.
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In Australia, where the Village Roadshow produced pic is competing head-to-head with the second of nemesis Universal’s Pitch Perfect 2 and is No. 2 at the moment, it has driven in $1M from 542 screens for a two-day cume of $1.8M. It’s also No. 2 in Germany behind PP2 where it had a Friday gross of $669K from 784 screens. Warner Bros, notes that the 3D continued to generate very strong results, with 92% of box office coming from 664 3D screens. The 2-day cume in the territory is now $1.4M.
Meanwhile, in Mexico, Mad Max debuted to $811K on 1,845 screens for a 30% market share of the Top 5 films. And in Brazil, it pulled in a strong $672K from 1,008 screens for a No. 1 hold and about 45% of the marketshare from the Top Five pics in the market. There, too, 3D grabbed a total of 71% of the gross for the studio for a cume to date of $1.1M.
Spain was good for $379K on 476 screens, for another No. 1 bow. It ended up with a 45% market share of the Top 5 films there, with overall business being impacted by record breaking warm temperatures across the country, according to the studio.
The R-rated film is also sitting atop the box office Top Five in Italy. It added another $234K in its second day of play on 555 screens for another No. 1 market bow. The cume to date after 2 days there is $379K.
And lastly, Mad Max is also No. 1 in all four territories in Scandinavia with a combined Friday gross of $566K, which brings the two-day cume to $1.2M.
Universal Pictures announced that its Pitch Perfect 2 is elbowing out Warner Bros.’ Mad Max: Fury Road in an ongoing battle for dominance abroad. This morning, Universal reported that PP2 had No. 1 openings in the U.K. and Ireland, Austria, Germany, Netherlands, Slovenia, South Africa, Malaysia, Philippines, Singapore and Taiwan all, they say, are ahead of Mad Max. PP2, it noted, is holding strong in its second weekend in Australia and while Mad Max opened to No. 1 on Thursday, its musical comedy grabbed back the No. 1 spot Friday.
The studio also reported that the U.K. and Ireland gave PP2 a Friday opening of $2.5M in 490 runs, marking the fourth highest opening day of 2015 in the markets (behind Avengers: Age of Ultron, Fast & Furious 7 and Fifty Shades of Grey). It also is reporting that PP2 opened 271% above the original in Germany with $2.4M at 546 dates and a No. 1 spot. In the Philippines, PP2 grossed $1M at 135 dates in three days and, the studio notes, its their fifth-highest opening of all time.
Anita Busch contributed to this report.
1st Update, Friday 3PM: To date, Warner Bros. Mad Max: Fury Road raced to a high-octane $10.4M Thursday on 12,000 screen in 48 countries. All Euro markets launched at 2PM to sync with the Cannes Film Festival premiere yesterday, so Thursday is a partial day for grosses. We’ve been hearing that Mad Max could smoke out the charts with a $70M-$85M overseas bow, but Universal’s Pitch Perfect 2 isn’t receding its cat claws despite the testosterone apocalyptic beefcake in the marketplace. Earlier, Pitch Perfect 2 beat Mad Max in Germany, $1.5M to $768K. The Pitches also hit No. 1 harmonies in Malaysia $288K; Philippines $340K; Singapore $265K; and Switzerland $212K.
However, the girls are far from stepping on Mad Max‘s big toe. Warners is topping off Mad Max‘s tank in 68 territories by Sunday, while Universal is expanding Pitch Perfect 2‘s tour from Australia and Oz (where it bowed last weekend) to 29 territories. To date, Pitch Perfect 2 has rang up an estimated $15.2M in ticket sales.
Mad Max owned 53% of the top 5 marketshare with $2.25M off 802 screens and 618 sites. Even with partial day grosses, the 76,000 admissions in Paris represent the #1 opening day for the greater Paris area so far this year. In its original native Oz, Mad Max gassed up about A$1m, which is 65% higher than the No. 2 film. All in all, that reps 50% of the top 5 marketshare. In Russia, Mad Max chalked up a No. 1 day of $835K from 2,434 playdates, lording over 79% of the top 5 marketshare. Germany posted a strong bow with $768K on 784 with 92% of the B.O. from 3D hubs. Two Imax screens minted $16K-plus sans early day shows. South Korea wasn’t that far behind with $756k on 765 screens. Mad Max is also doing the samba in Brazil, shakin’ up $664K on 1,008 screens; a No. 1 haul that’s 46% of the top 5 market share. In Italy Mad Max held up against two European League semi-final soccer matches. The George Miller film has minted $145K, giving it the no. 1 best per screen average in the market. Scandinavia has minted $590k in four markets, while Eastern Europe and its smaller territories generated a collective $233K. Stand by as 20 additional markets are opening today, including the UK, Spain and Mexico.
Previous, Friday, 1:21 PM: Early grosses have just arrived for Universal’s musical comedy Pitch Perfect 2 which is boasting a No. 1 opening day in Germany right now with $1.5M as well as in the following markets. This could all change later today and tonight, but here goes: Malaysia $288K; Philippines $340K; Singapore $265K; and Switzerland $212K. They are also reporting strong second weekend holds for Australia (-37%) and New Zealand (-39%). The studio is saying that all territories opened significantly bigger than the first film with Germany up 229%, Malaysia up +459% over the original, the Philippines +13,000%, Singapore +257%, Switzerland +510%.
PREVIOUSLY, Thursday 11:22 PM PST: Cheers greeted the official screening of Mad Max: Fury Road in its Cannes premiere last night — both at the beginning and the end of the projection. The reception across France has thus far been equally enthusiastic, with the Warner Bros/Village Roadshow actioner scoring 2015’s best opening day for the greater Paris area on Thursday. Across the country, early numbers show $2.25M from 802 plays at 618 sites. Fury Road is by far the No. 1 film in the market with 53% of the Top 5 share.
In director George Miller’s native Australia, early results give Fury Road more than 50% of the market and approximately $804K, which is 65% higher than No. 2 Pitch Perfect 2, and five times bigger than third-place Avengers: Age Of Ultron, which is headed into its fourth frame.
Fury Road also dominated play in New Zealand, grossing an estimated $129K from 70 locations with 50% of the Top 5 share.
Cannes is serving as the international junket for Miller’s return to a dystopian future that stars Tom Hardy and Charlize Theron. The critically praised pic rolls out in a total of 68 markets on 16,000 screens through the weekend. Yesterday, it entered 48 overseas territories including Germany, Korea, and Russia. It adds a further 20 today, including the UK, Spain and Mexico. There are about 200 Imax screens, with 300 4D screens looking to Max-imize exposure in all big theaters.
Estimates on the offshore opening are hovering above $70M, and we’ve heard as high as $85M. China and Japan are still to come with a strong multiple expected.
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