Kelli Raftery has been promoted to SVP Communications at CBS Corporation, it was announced today by Dana McClintock, Executive Vice President of Communications. In her new job, Raftery will help manage media relations for the CBS Corporate Communications Department, covering company initiatives and activities in Sales, Research, Affiliate Relations, Carriage Agreements, Governmental Affairs, Program Practices, among others. She will also work closely to support the communications teams at each of CBS’s business segments. Raftery assumes her new corporate duties on Monday, June 1. Through the launch of the new fall season in September, she also will maintain her current position in support of CBS Entertainment communications. This includes oversight of CBS Daytime and its flagship daytime talk show, The Talk.
Concurrently, Shannon Jacobs, who has served as SVP Communications at CBS Corporation since early last year, will become a senior consultant to the department, advising on a number of subjects including carriage agreements and Washington issues. Jacobs will continue in her current role through the launch of the new fall season, when Raftery transitions to her East Coast responsibilities full-time.
A veteran of CBS, Raftery has most recently been serving as VP Communications at CBS Entertainment, overseeing the CBS Daytime publicity group, while also serving as lead publicist responsible for launching and overseeing all aspects of publicity on The Talk. Prior to that, Raftery was VP Communications at CBS News. She rejoined the network in March 2010 as a freelancer, providing publicity coverage for CBS Corporate and CBS News’ communications departments. Previously, Raftery served as communications director at Sports Illustrated Group, overseeing weekly editorial content publicity for Sports Illustrated magazine and SI.com, after holding various communications and publicity positions within CBS Corporation, including director communications at CBS Entertainment, where she was responsible for publicity on primetime entertainment series, movies and specials, including How I Met Your Mother and The Big Bang Theory. Her resume also includes a stint as Manager, NCAA Properties, acting as liaison between CBS Sports and the NCAA, overseeing all aspects of the contract between the two parties.
Jacobs has been with CBS for nearly 10 years, having joined the company in late 2005 as VP CBS Communications Group, a position she assumed as CBS was preparing to become a standalone entity apart from Viacom. She was promoted to SVP Communications, CBS Corporation in early 2014. Before joining CBS, Jacobs served for four years as Director of Corporate Communications at NBC Universal, where she led media relations for a number of divisions, including research, standards and practices, legal and regulatory affairs. Prior to working in the media industry, Jacobs spent four years on Capitol Hill, first as a press aide to U.S. House Democratic Leader Richard A. Gephardt and later as Communications Director and Chief Spokesperson for Congressman Earl Blumenauer (D-OR).